Bob is a professor of marketing and teaches sales management and graduate marketing courses. He also serves as the director of the MBA and Distance Learning Programs. He received his Ph.D. from Louisisana State University. His research interests include sales training and marketing education. He is a fellow in the Marketing Management Association and is currently the treasurer for the Society of Marketing Advances. Bob has helped UW-Eau Claire sales students prepare for the National Collegiate Sales Competion for the past 5 years.
Bob became interested in sales after winning 22 silver dollars for signing up 22 new subscribers for his Peoria Journal Star paper route in 1965.