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April 27, 2009

COB Student, Faculty Research Work on Display at Student Research Day

Eight College of Business student/faculty collaborative research teams will present their findings at the 17th Annual UW-Eau Claire Student Research Day, April 27, 2009. The event will be held in Zorn Arena from 12:00 - 5:00 pm. Students will be with their posters to discuss their projects from 12:00 to 4:00 pm.

The event is sponsored by the UW-Eau Claire Office of Research and Sponsored Programs.

A Student Research Day reception will also take place on Monday, April 27, beginning at 3:30 p.m. in the Tamarack Room of Davies Center. Student Research Day awards will be announced during the reception by Chancellor Brian Levin-Stankevich in a program that begins around 4:15 pm. The reception will also honor university colleagues who have received or applied for grants during the past year, have been members of the various University review committees, or who have made presentations at the Faculty/Academic Staff Forum Series.

Student Research Day posters will remain on display April 28, from 8:00 am to 6:00 pm, and April 29, from 8:00 am to 12:00 pm.

2009 Student Research Day Projects

Undergraduate

Tricia Arifin- sophomore, finance, business finance emphasis
Faculty advisor/collaborator: Jean Pratt, IS
Research: Outsourcing and Offshoring: An International Perspective

Sook Jen Chan- seinor, finance, business finance emphasis
Faculty advisor/collaborator: Rama Yelkur, Management and Marketing
Research: Replicating and Validating the Affinity Scale in a Cross-National Context: Testing the Scale in Malaysia

Micah Herold, - senior, HCAD
Faculty advisor/collaborator: Doug Olson, Management and Marketing
Research: Long Term Care Leadership

Tarrah Irussi - senior , Spanish, Spanish business emphasis
Faculty advisor/collaborator: Rhetta Standifer, Management and Marketing
Research: The Impact of Temporal Diversity upon Team Process and Team Effectiveness: A Cross-Cultural Perspective

Yan Lam- senior IS, Systems Development emphasis
Faculty advisor/collaborator: Bruce Lo, IS
Research: The Public Face of International E-Business

Dan Rozumalski - senior, marketing, marketing analytics emphasis
Faculty advisors/collaborators:Chuck Tomkovick, Management and Marketing; Rama Yelkur, Management and Marketing
Research: Super Bowl Ad Likeability and Stock Performance of Advertisers: A Longitudinal Analysis of the Relationship and Trends

Dan Rozumalski- senior, marketing, marketing analytics
Faculty advisors/collaborators:Chuck Tomkovick, Management and Marketing; Rama Yelkur, Management and Marketing
Research: Twenty Years of Super Bowl Ad Likeability (1989-2008): A Predictive Model

Graduate

Baterdene Lkhagvadorj, MBA student
Faculty advisor/collaborator: Bruce Lo, IS
Research: How Do We Measure the Popularity of an E-business Website? – A Comparison of Top Ranking Websites by Different Providers

Baterdene Lkhagvadorj, MBA student
Faculty advisor/collaborator: Bruce Lo, IS
Research: What are the Browsing Preferences of World Online Population? - An Examination of the Differences among Top-ranking E-business Websites from Different Countries

Sheila Miller, MBA student
Faculty advisor/collaborator: Kristy Lauver, Management and Marketing
Research: Tell Me a Story: Examining Business Students’ Narratives Surrounding Alcohol