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March 28, 2008

Dr. Rama Yelkur to Receive Outstanding Woman of Color Award

Rama YelkurDr. Rama Yelkur, professor of marketing and coordinator of international business programs in the College of Business at the University of Wisconsin-Eau Claire, will receive an Outstanding Woman of Color in Education Award from the UW System during a luncheon April 5 in Green Bay.

"It is an honor to be selected for this award," Yelkur said. "I feel fortunate to have been able to make a positive contribution to the UW-Eau Claire campus and community."

Yelkur has served on the Chancellor's Diversity Advisory Commission, the Latin American Studies Committee, the International Education Advisory Board, the Commission on the Status of Women, the Faculty Awards Committee, the International Business Program Advisory Committee, the College of Business Curriculum Committee and the MBA Program Committee. She also is a faculty adviser to the student organization AIESEC.

As a scholar, Yelkur has written 23 articles including research on Super Bowl advertising and gender differences in advertising. Her research relating to Super Bowl advertising has received extensive media coverage worldwide.

Yelkur serves on the editorial boards of the Journal for Advancement of Marketing Education and the European Journal of Innovation Management, and has been a track chair, session chair and discussant for numerous international and national conferences.

In addition to her work on campus, Yelkur also has served the greater Eau Claire community in a variety of ways. She has served on the Marketing and Promotions Committee for Downtown Eau Claire Inc., and she is active with the Eau Claire Chamber of Commerce and the Wisconsin Department of Commerce Division of Investment and Export. She also is the treasurer for the non-profit Marketing Management Association.

Yelkur recently received a U.S. Department of Education Title VI grant to globalize the curriculum of the College of Business, a project that includes faculty and student development activities as well as outreach activities for area businesses. As author and project director of this grant, she is setting up the program, which is titled "Partnerships in International Education."

The award also recognizes Yelkur's significant informal mentoring to women students, faculty and staff, and, in particular, women of color.

The UW System Outstanding Women of Color in Education Awards were initiated in 1994 to acknowledge the ties and shared concerns among administrators, faculty, staff and students within Women's Studies and Ethnic Studies, and to uphold a continuing commitment to Plan 2008: Education Quality through Racial and Ethnic Diversity.

The awards event is co-sponsored by the UW System Women's Studies Consortium, and the UW System Office of Diversity and Development.

-Source: University News Bureau