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May 3, 2007

UW-Eau Claire Marketing Students Place Third in Global Market Competition

Perspective PC, a University of Wisconsin-Eau Claire team of Marketing 438 students, was named third place Ultimate Market Leader in the Global Marketplace Competition administered by the University of Tennessee. Students on the award winning UW-Eau Claire team were Kori Derrick, a senior from Deer Park, WI; Chase Hedlund, a senior from Boyceville, WI; Robert Ruf, a senior from Elkhorn, WI; and Kathryn Yapp, a senior from Manitowoc, WI.

About 70 teams from business schools in United States, Europe, Asia, and Central and South America participated in the competition, according to Ron Decker, professor of marketing and instructor of the marketing class. To achieve the rank of Ultimate Market Leader, the UW-Eau Claire team finished ahead of teams from Clemson University, Michigan State, University of Economics in Bratislava ( Poland), School of Business Administration in Kosice ( Slovakia), Universite catholique de Louvain ( Belgium) and University of Applied Sciences Cologne ( Germany).

Three other UW-Eau Claire teams also finished first in their industries in addition to Perspective PC. These teams and team members were

  • ZMWS, Inc: Zuri Miller, a senior from Eden Prairie, MN; Matt Eggebrecht, a senior from Colby, WI; Whitney Mc Lean, a senior from New Berlin, WI; and Stuart Mc Mullin, a senior from Janesville, WI

  • Deck-Tech: Amber Cohen, a senior from Egan, MN; Dan Crosby, a senior from Egan, MN; Matt Mc Elroy, a senior from Eleva, WI; Patrick St. Ores, a senior from Hudson, WI; and Tristan Wilwert, a senior from Sun Prairie, WI.

  • Dunder Mifflin: Scott Bergman, a senior from Marshfield, WI; Nick Cocchiarella, a senior from Burnsville, MN; Ryan Fasula, a senior from Mosinee, WI; and Evan Stewart, a senior from Litchfield, MN.

The 10-week Internet-based competition required teams to use a sophisticated computer program that mimicked the ever-changing global marketplace as students simulate starting up and running a marketing division or entrepreneurial firm. It dealt with business basics and the interplay between marketing, manufacturing, finance, accounting, and management.

UW-Eau Claire students were in the most difficult level of competition, playing against graduate students, executive development programs and other strong undergraduate programs. To win, teams must deliver customer value and profits.