For the past eight weeks, student teams in Todd Hostager and Kristy Lauver’s Management 449 capstone classes participated in Glo-Bus, a course-wide computer simulation where students run a digital camera company in head-to-head competition against companies managed by their UW-Eau Claire classmates.
The hypothetical companies assembled cameras at a modern facility in Taiwan and shipped them to camera retailers located in Europe-Africa, North America, Asia-Pacific, and Latin America. Companies also maintained sales offices in all four geographic regions to handle sales and promotion efforts and support the merchandising efforts of local retailers.
During the eight-week competition, Management 449 teams made decisions that affected their company’s performance and its rank within the global market place. Decisions ranged from R&D, camera components, and camera performance to production operations and worker compensation to pricing and marketing to the financing of company operations. Individual company and industry results were posted weekly and industry leaders for each class section were announced at the end of the competition.
On April 27, Management 449 teams had a second chance to test their business knowledge using the Glo-Bus simulation at the 2nd Annual UW-Eau Claire Sim Superbowl, a three-hour competition that pitted all 48 Management 449 teams against each other. The college-wide event took place in Schofield Auditorium with teams using laptops to enter their decisions.
“The Sim Superbowl is really a fun event because it brings everyone together,” according to Kristy Lauver, assistant professor of Management and one of the instructors of the course. “And the pace is very quick -- teams make six decision within three hours -- one decision every half hour -- using what they’ve learned throughout the semester.” According to Lauver, UW-Eau Claire is the only university she knows of that does a “super bowl” event with Glo-Bus or any other simulation.