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News & Events - Archived News
April 20, 2007

COB Teams Participate in Annual Student Research Day

Information Systems

Rachel Glinski
Faculty Advisor/Collaborator: Jean Pratt
Correlaton Between Information Technology Implementation and Non-Profit Organization Contributions

Non-profit organizations are starting to recognize the Internet as a powerful outreach medium. Fundraisers know that those who volunteer are more likely to donate. Of those who volunteered, the largest percentage (34.5%), were persons aged 35-44-the same age category that comprises the largest percentage of Internet users. We tested a hypothesis that there is a high correlation between information technology implementation and magnitude of contributions reported.

Methods used were visual inspection of SIC 8641 non-profit organizations according to five levels of information technology implementation and further analysis of non-profit contributions reported to IRS.

Research is in progress, but we expect a positive correlation. Although correlation research precludes identification of cause and effect, we think we will be able to recommend the implementation of web-based information technology as a means to connect organizations to stakeholders.


Adriana Martinez Santa Cruz
Faculty Advisor/Collaborator: Bruce Lo
Do Different Ethno-Linguistic Groups Exhibit Different Content Preferences among the Top-Ranking Internet Web Sites?

The Internet has revolutionized the ways we communicate and interact with each other. An intriguing question that has baffled both technologists and social scientists is, "Does the Internet empowers different ethno-linguistic groups to assert their cultural diversity more effectively or does it exert an homogenizing influence that diminishes ethno-cultural uniqueness?"

During the past few years the researchers have been tracking the rise and falls of the top ranking Internet sites. In this project, we examine the contents distribution (or major functional purposes) of these most frequently visited Websites (called the Top 100 Websites) of different language groups. It was found that there were considerable differences in content preference among the different language groups, lending credence to the assumption of a strong heterogenizing influence in Internet-mediated communication.


Management and Marketing

Sonya Arendt
Faculty Advisor/Collaborator: Scott Lester & Kristina Bourne
Why Should I Take this Exam?: Exploring the Impact of Professional in Human Resource (PHR) Certification on Early Student Career Success

The purpose of this study is to evaluate the impact of the Professional in Human Resource (PHR) certification on early career success. Data were gathered from alumni from two Midwestern universities. The survey was designed to measure early career success in terms of securing an HR-specific job, higher starting salaries, frequent promotions, and job satisfaction.

Analyses revealed that passing the PHR certification is positively associated with receiving an HR-specific job upon graduation. Furthermore, although not statistically significant, the relationships between PHR certification and starting salary and number of promotions received were in the expected (positive) direction. Lastly, however, PHR certification did not impact job satisfaction. Implications, study limitations, and suggestions for future research are discussed.


Kathy German, Ian Hansen, and Carleigh Nelson
Faculty Advisor/Collaborator: Eric Jamelske & Jennifer Johs-Artisensi & Lois Taft
A Quantitative and Qualitative Analysis of Health Care Coverage and Concerns in Western Wisconsin

In this project we will report on health care coverage and health care concerns of Western Wisconsin residents by collecting both quantitative and qualitative data reflecting health care experiences of individuals who identify themselves as well-insured, underinsured or uninsured. The Coalition for Wisconsin Health and the American Association for Retired Persons (AARP) have both expressed an interest in the results of this research to guide the policy debate as Wisconsin moves forward with health care reform efforts.

We have received permission to use an AARP survey on health care coverage employed by the state of Vermont prior to their recent state health care reform initiatives and have adapted this survey slightly to meet our specific needs. We hope this process will lead to meaningful comparisons between Vermont and Wisconsin thereby providing valuable information to policymakers.

Although we have no initial data to report, our poster describes our research in detail setting the stage for our data collection and analysis in the summer 2007. This project serves to connect the university to the community by ensuring that health care reform decisions are informed by current research, while also providing excellent hands-on experience in data collection and analysis for students.


Christine Hayward
Faculty Advisor/Collaborator: Kristy Lauver
Alcohol and the Workplace

This study will explore students' perspectives on drinking in the workplace. We will be looking into company policies and find out if students feel these policies are enforced. Additionally, we will inquire as to whether or not students have ever gone into work drunk/hung over, and if they feel this is an acceptable thing to do. We also will be comparing these results to whether the students feel differently depending on the type of job they are in (related to a major or just a job to make some extra money).

Surveys will be distributed randomly to classes in order to obtain different views on this subject. By conducting this research, we hope to gain a better understanding of students' views on this topic. Further understanding in this area should be valuable to students in the workforce and seeking future employment, current employers of students and college recruiters, and to professors as they prepare students for current and future positions.


Brooks Lockwood
Faculty Advisor/Collaborator: Ronald Decker
Migration of Retail Store Locations

We researched the movement of retail store locations. Initially we did background research on the type of studies done to determine retail locations, what direction retail locations are headed, and how they have migrated in the past. Our poster board was made to represent the original retail locations in Eau Claire and illustrate the movement of store locations from one central location to the next. We also made a prediction for what direction retail locations are headed in the future.


Curtiss Mayenschein
Faculty Advisor/Collaborator: Tim Vaughan
Alternative Control Mechanisms for Cyclical Scheduling Systems

This paper investigates the relative performance of three mechanisms for controlling the cycle length in a cyclical scheduling system. A policy of controlling cycle length using a fixed idle time at the end of each cycle has been previously characterized.

An alternative mechanism is a variable idle time, determined by the time of cycle completion relative to the scheduled start time for the next cycle. The variable idle time is shown to generate significantly smaller variance in the length of the production cycle for the first item in the production sequence, compared to that under the fixed idle time policy. However, cycle length variability accumulates along the production sequence, in some cases to the point where items at the end of the production cycle experience cycle length variability greater than that realized under the fixed idle time policy.

A policy of allocating schedule-dependent idle time between individual production runs, rather than using a single schedule-dependent idle time at the end of the cycle, is shown to eliminate this accumulation of variance, preserving the advantage of the variable idle time policy throughout the cyclical production sequence.


Shelley Piontek
Faculty Advisor/Collaborator: Kristy Lauver
Exploring a Connection between Students' Majors and Alcohol Consumption

Alcohol consumption on campus remains a top concern of both students and administrators. The question of what aspects of the academic culture could actually help reduce drinking among students therefore is a highly important one. If there is a difference among drinking in different majors this can potentially alert departments to this area of concern in order for it to be addressed.

Additionally, an exploration of the impact of potential factors related to the various majors, such as student organizations, on students' drinking may also bring to light potential sources that departments have to resolve some of the drinking issues.


Roger Schwarz
Faculty Advisor/Collaborator: Terry Wells & Abe Nahm
Certified in Production and Inventory Management (CPIM) Certification Research Project

Over the past ten years UW-Eau Claire has required that all Operations/Materials Management Majors complete one CPIM exam, besides the Basics, to graduate. We wanted to back this decision up with hard facts to determine if this requirement is worthwhile for the students after graduation.

The purpose of this research project is to find out if CPIM Certifications will give students a greater chance of getting hired, start out at higher salaries, and get promotions quicker, compared to individuals that don't have certifications. We also wanted to find out how supportive companies are of helping their current employees get CPIM Certified.

Based on the results, we found out that CPIM Certifications help students get hired faster, get paid more, and be more likely to get a job promotion. We also found out that the majority of companies not only pay for certifications, but also provide materials for their current employees to get certified. This information provided enough facts to realize that the requirement to pass one CPIM exam should, and will be kept for all future Operations/Materials Management majors.


Amanda Sutherland and Daniel Rozumalski
Faculty Advisor/Collaborator: Chuck Tomkovick & Rama Yelkur
Super Bowl-Promoted Movie Success: An Empirical Study

UW-Eau Claire research identified release date as the best predictor of movie success for films that advertise during the Super Bowl, followed by USA Today's Ad Likeability scores, production budget, and star power. Super Bowl-promoted movies from 1991-2006 were reviewed and the predictive powers of factors that drive box-office revenue were analyzed.


Rebecca Westbrock (16)
Faculty Advisor/Collaborator: Jennifer Johs-Artisensi & Douglas Olson
Development of a Self-Assessment Tool to Facilitate Decision-Making in Choosing a Major in Health and Aging Service Administration

Health and Aging Services administrators must have a broad base of knowledge, skills and interests to provide leadership and be successful in managing a fiscally responsible, quality health care organization.

Researchers developed a self-assessment tool to help determine whether a health and aging services administration major is a compatible fit for someone. With input from professionals in the field and in context with the literature, an initial tool has been developed that focuses on the following 10 characteristics necessary for effective leadership: organization, critical thinking, people skills, attitude, confidence, communication, visionary leadership, sense of caring, change agent, and business sense.