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January 23, 2006

Marketing Management Team Win Grand Market Master Award in Global Competition

A University of Wisconsin-Eau Claire team of business students placed first in their respective industries in the 18th Global Marketplace Competition administered by the University of Tennessee.  The students participated in the competition in the Marketing 438 class taught by Dr. Ron Decker

The 10-week Internet-based competition requires teams to use a sophisticated computer program that mimics the ever-changing global marketplace as students simulate starting up and running a marketing division or entrepreneurial firm. It deals with business basics and the interplay between marketing, manufacturing, finance, accounting and management. As teams build businesses, the simulation introduces new relevant issues. A narrative holds together the simulation, which is designed to read like a novel with students acting as the characters.

UW-Eau Claire students were in the most difficult level of competition, playing against graduate students, executive development programs and other strong undergraduate programs. To win, teams must deliver customer value and profits.

Students on the award winning team were  Katie Anderson, Oakdale, MN, Elizabeth Giannola, Appleton, WI, Michael Link , Madison, WI, Jon Wilhelm, Arpin, WI, and Michael Zirkl, Eau Claire, WI.

Marketing studentsFrom left to right: Jon Wilhelm, Katie Anderson, Michael Link, Michael, Zirkle, Elizabeth Giannola