Charles Louis Tomkovick, Ph.D. 

Professor Emeritus
Department of Management and Marketing

Education

• Ph.D., Texas A & M University
• M.B.A., University of Wisconsin-Madison
• M.S., University of Wisconsin-Madison
• B.A., Carthage College, Kenosha, WI
  

Teaching Interests

• Buyer behavior
• Introduction to marketing
• Marketing principles
• Promotion management
• International marketing
• Product management
• New product development
• Social marketing
• Service operations management
• Strategic management
• International marketing
  

Research Interests

• Product/Brand management
• Promotion management
• Marketing principles
• Marketing strategy
• Buyer behavior
• International marketing
• Marketing education