(showing only data from 2000 onward)

Education

• Other, Louisiana State University - Baton Rouge, LA
  Major: Marketing - Post Doctorate Study
• Ph D, Louisiana State University - Baton Rouge, LA
  Major: Industrial/Organizational Psychology
• MA, Louisiana State University - Baton Rouge, LA
  Major: Industrial/Organizational Psychology
• BA, Knox College - Galesburg, IL
  Major: Psychology

Professional Positions

Academic

• Assistant, Associate & Full Professor of Marketing; MBA Director; MBA Consortium Director, University of Wisconsin - Eau Claire (1990 - Present)

Professional Memberships

• American Marketing Association
• WorldatWork
• Marketing Management Association
• Society for Marketing Advances
• Society for Marketing Advances

Published Intellectual Contributions

• Honeycutt, E. D.; Tanner, J. F.; Erffmeyer, R. C. (2008). Aligning Internal and External Sales Force Cultures. Society for Marketing Advances Proceedings, 272-273.
• Tanner, J.; Honeycutt, E.; Erffmeyer, R. C. (2008). Sales Management: Shaping Future Leaders. Pearson/Prentice Hall, 434.
• Hannaford, W. J.; Erffmeyer, R. C.; Tomkovick, C. L. (2005). Assessing the Value of an Undergraduate Marketing Technology Course: What Do Educators Think?. Marketing Education Review, 15(1), 67-76.
• Haugen, S.; Becker, D.; Erffmeyer, R. (2004). Standards for Determining the Quality of Online MBA Education: A Survey of Accredited Programmes. International Journal of Services and Standards, 1(2), 193-205.
• Tomkovick, C.; Hannaford, B.; Erffmeyer, R. C. (2003). Student Perspectives on a Technology-based Marketing Applications Course. Atlantic Marketing Association 19th Annual Conference.
• Yelkur, R.; Erffmeyer, R. C. (2003). Teaching MBA On-Campus versus On-Line: The UW-Eau Claire Experience. Marketing Management Association Fall Conference, 41.
• Thorne McAlister, D.; Erffmeyer, R. (2003). A Content Analysis of Outcomes and Responsibilities for Consumer Complaints to Third-Party Organizations. Journal Of Business Research, 56(), 341-351.
• Hannaford, W. J.; Erffmeyer, R. C.; Tomkovich, C. (2003). Assessing the Value of a Discipline-Specific Technology Course: What Do Educators Think?. Marketing Management Association Spring Meeting, Marketing Management Association Spring Meeting, 67.
• Hutterli, G. A.; Erffmeyer, R. C. (2002). An Assessment of Marketing Departments' Websites: Practicing What We Teach?. Marketing Management Association Spring Meeting.
• Hannaford, W. J.; Erffmeyer, R. C.; Tomkovick, C. L. (2002). Championing Technology in Marketing Education: Assessing the Value of a Discipline-Specific Technology Course. Marketing Education Review, 12(), 48-57.
• Green, R. D.; Kunz, M. B.; Erffmeyer, R. C. (2002). Finding Your Place in the Market: Niche by Niche 25th Anniversary MMA Proceedings.
• Markgraf, J. S.; Erffmeyer, R. C. (2002). Library Services for Business Students in Distance Education: Issues and Trends. Haworth Press, 99-114.
• Hannaford, B.; Erffmeyer, B.; Tomkovich, C. (2002). Marketing Technology: Students' Expectations, Anxieties and Post-Course Reflections. Marketing Management Association Fall Conference.
• Markgraf, J. S.; Erffmeyer, R. C. (2002). Providing Library Service to Off-Campus Business Students: Access, Resources and Instruction. Journal of Business & Finance Librarianship, 7(3-Feb), 99-114.
• Erffmeyer, R. C.; Hannaford, W.; Pettijohn, C. (2001). Re-thinking the Sales Curriculum. Marketing Management Association Fall Conference.
• Handrick, J.; Erffmeyer, R. C. (2001). An Examination of Ethics Training Programs for Entry-Level Collegiate Hires. Proceedings of the 9th Annual UW-EC Student Research Day, Proceedings of the 9th Annual UW-EC Student Resear.
• Erffmeyer, R. C.; Johnson, D. A. (2001). An Exploratory Study of Sales Force Automation Practices: Expectations and Realities. Journal Of Personal Selling & Sales Management, 21(2), 167-175.

Contracts, Grants and Sponsored Research

• Erffmeyer, Robert C.; Bergmann, Marilyn, "Developing a Health Care Management Emphasis with the MBA Degree", Sponsored by UWEC, $9000. (2009)

Awards and Honors

• 2008: , Society for Marketing Advances.
• 2006: Elected as the 14th Fellow of the Marketing Management Association., Marketing Management Association.
• 2006: Elected as 2006-07 Treasurer for 400+ member organization, with ties to 3 journals and 1 conference., Society for Marketing Advances.
• 2005: I was nominated to be considered for an author team for a Prentice Hall text. I was selected as one of the 3-person author team for a sales managment text to be published in 2007 or 2008., Prentice Hall.
• 2005: Was asked to serve as the Treasurer for this national marketing organization., Society of Marketing Advances.

Department Service

• Attendee, Meeting, MGMT & MKTG Department Personnel Committee ()
• Committee Member, Other ()
• Faculty Mentor, Other (2006)

College Service

• Committee Member, Other (2005)
• Committee Member, College of Business Intellectual Contributions and Innovative Education Committee (2002)
• Committee Member, College of Business Technology Committee (2009)
• Committee Member, College of Business Technology Committee (2007)
• Committee Member, Other (2007)
• Committee Member, Other (2004)

University Service

• Faculty Advisor, Other (2008)
• Student Org Advisor (Professional Org), Other (2008)
• Committee Chair, Other (2006)
• Committee Chair, Other (2001)
• Guest Speaker, ()
• Committee Member, Other (2005)
• Committee Chair, Other (2004)
• Committee Member, Other (2003)
• Committee Member, Other (2003)

Professional Service

• Reviewer, Ad Hoc Reviewer, Journal of Business Ethics (2008)
• Other, Direct Marketing: An International Journal (2006)
• Board of Directors of a Company, Society for Marketing Advances (2006)
• Other, Journal of Advancement of Marketing Education (2004)
• Other, MBAA International (2003)
• Editorial Review Board Member, Journal of Personal Selling & Sales Management (2008)
• Board of Advisors of a Company, MBAA International Advisory Council (2005)
• Reviewer, Journal Article, Marketing Education Review (2008)
• Reviewer, Ad Hoc Reviewer, Marketing Mangement Association (2007)
• Reviewer, Conference Paper, Marketing Managment Association (2006)
• Other, Marketing Management Associaton (2005)
• Other, Society for Marketing Advances (2005)
• Board of Directors of a Company, Marketing Management Association (2004)
• Board of Directors of a Company, Marketing Management Association (2004)
• Reviewer, Ad Hoc Reviewer, Industrial Marketing Management (2004)
• Editorial Review Board Member, Journal of Personal Selling and Sales Management (2004)
• Other, Marketing Management Association (2004)
• Other, Marketing Management Publications Council (2004)
• Board of Advisors of a Company, Midwest Business Administration Association (2004)
• Conference-Related, Society for Marketing Advances (2004)
• Editorial Review Board Member, Journal of Personal Selling and Sales Management (2003)
• Other, Marketing Management Association (2003)
• Other, Marketing Management Association (2002)
• Other, Marketing Management Association (2001)
• Other, Marketing Management Association (2000)

Public Service

• Clear Vision Eau Claire - This selected group of Chippewa Valley residents were asked to serve to develop a community strategic plan (working with the National Civil League). (2007)
• Continuing Education - (2006)
• Continuing Education Researcher - Working with the UWEC Continuing Ed. I conducted a focus group and developed a marketing plan for a local business. (2005)
• UW-EC/Luther-Midelfort Academy Course Developer - Developed a Negotiating Course through UW-EC Continuing Education for the LM Academy (2005)
• Western Dairyland Women Business Resource Fair - Presentation of Negotiation Tactics for your Business (2005)