(showing only data from 2000 onward)

Education

• Ph D, Texas A & M University - College Station, TX
  Major: Marketing; Minor: Statistics
  Dissertation Title: An Empirical Investigation of Product Specific and Product Non-Specific Factors in Making Product Continuance/Discontinuance Decisions
• MBA, University of Wisconsin-Madison - Madison, WI
  Major: Marketing
• MS, University of Wisconsin-Madison - Madison, WI
  Major: Industrial Engineering
• BA, Carthage College - Kenosha, WI
  Major: Business Administration; Psychology

Professional Positions

Academic

• Professor, College of Business, University of Wisconsin-Eau Claire (2001 - Present)
• Visiting Instructor, Invited, Texas A & M University (2004 - 2004)
• Visiting Instructor, Invited, John Hopkins University (1999 - 2002)
• Visiting Instructor, Invited, Texas A & M University (2001 - 2001)
• Associate Professor, University of Wisconsin-Eau Claire (1997 - 2001)

Professional

• , Dennis Haines ( - 2006)
• , Greg Stoeger ( - 2006)
• , Midwest Association of Professional Disc Jockeys ( - 2005)
• , Midwest Association of Professional Disc Jockeys ( - 2005)
• , University of Wisconsin-Eau Claire Extension Small Business ( - 2005)
• , Heck Company ( - 2004)

Professional Memberships

• Association of Marketing Theory & Practice
• Atlantic Marketing Association
• Marketing Management Association
• Product Development & Management Association
• Society of Marketing Advances

Published Intellectual Contributions

• Tomkovick, C. L.; Yelkur, R.; Rozumalski, D. (2008). Super Bowl Advertising Effectiveness: Advertisers Experience Stock Price Gains. Society for Marketing Advances: 2008 Proceedings, 309-310.
• Tomkovick, C. L.; Lester, S. W.; Flunker, L. M.; Wells, T. A. (2008). Linking Collegiate Service-Learning to Future Volunteerism: Implications for Nonprofit Organizations. Nonprofit Management and Leadership, 19(1), 3-26.
• Tomkovick, C. L.; Eder, J. (2007). Diffusion of Innovation: The Marketing of Hip Hop. Houghton Mifflin.
• Tomkovick, C.; Yelkur, R. (2006). Marketing Foundations Second Edition, The NFL's Super Bowl: The Pinnacle of Event Marketing. Houghton Mifflin, 1-7.
• Tomkovick, C.; Wells, T.; Flunker, L.; Lester, S. (2006). Service Learning Quality: Does a Student's Major and Gender Make a Difference. North American Management Society Conference.
• Hannaford, W.; Erffmeyer, R.; Tomkovick, C. (2005). Assessing the Value of an Undergraduate Marketing Technology Course: What Do Educators Think?. Marketing Education Review, 15(1), 67-76.
• Lester, S. W.; Tomkovick, C. L.; Wells, T. A.; Flunker, L. M.; Kickul, J. R. (2005). Does Service Learning Add Value? Examining the Perspectives of Multiple Stakeholders. Academy of Management Learning & Education, 4(3), 279-294.
• Tomkovick, C. L.; Xu, R. X. (2005). Perceptions and Insights from Inside China's Market. Atlantic Marketing Association Conference.
• Tomkovick, C. L.; Yelkur, R. (2005). Pride and Ferrell: Principles of Marketing. Houghton Mifflin Publishing, 14.
• Tomkovick, C. (2004). Ten Anchor points for Teaching Principles of Marketing. Journal Of Marketing Education, 26(2), 109-115.
• Yelkur, R.; Tomkovick, C.; Traczyk, P. (2004). Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden. Journal Of Advertising Research, 44(1), 143-154.
• Tomkovick, C.; Hannaford, B.; Erffmeyer, R. (2003). Student Perspectives On A Technology-Based Marketing Applications Course. Marketing in a Dynamic Global Environment: Proceedings of the Atlantic Marketing Association, 19(), 212-215.
• Hannaford, W. J.; Erffmeyer, R. C.; Tomkovick, C. L. (2003). Assessing the Value of a Discipline-Specific Marketing Technology Course: What do Educators Think?. Grappling with the Enduring Questions of Marketing: Proceedings the Marketing Management Association, 67.
• Hannaford, W.; Erffmeyer, R.; Tomkovick, C. (2002). ''Teaching Marketing Technology as a Discrete Course,'' in Finding Your Place in the Market Niche by Niche. Marketing Management Association Spring Meeting, 170-175.
• Tomkovick, C.; Yelkur, R.; Traczyk, P. (2002). Hollywood Movies: The Effectiveness of Super Bowl Advertising. Marketing Advances in Pedagogy, Process, and Philosophy: Society for Marketing Advances 2002 Conference Proceedings, 23-24.
• Hannaford, B.; Erffmeyer, R.; Tomkovick, C. (2002). Championing Technology in Marketing Education: Assessing the Value of a Discipline-Specific Technology Course. Marketing Education Review, 12(), 47-58.
• Hannaford, W.; Erffmeyer, B.; Tomkovick, C. (2002). Marketing Technology: Students' Expectations, Anxieties and Post-Course Reflections. Marketing Management Association Fall Conference, 167-170.
• Tomkovick, C.; Flunker, L.; Yelkur, R. (2002). Privacy, Personalization, & Positioning: An Analysis of Fortune 500 Websites. Marketing Management Association Spring Meeting, 84-88.
• Hannaford, W.; Erffmeyer, B.; Tomkovick, C. (2002). Teaching Marketing Technology as a Discrete Course. Marketing Management Association Spring Meeting, 167-170.
• Tomkovick, C.; Yelkur, R.; Christians, L. (2001). America's Biggest Marketing Event Keeps Getting Bigger: An In-Depth Look at Super Bowl Advertising in the 90's. Journal of Marketing Communications.
• Tomkovick, C.; Yelkur, R.; Flunker, L. (2001). Corporate America's Web Marketing Presence: An Analysis of Fortune 500 Homepages. Marketing Advances in Pedagogy, Process, and Philosophy: Society for Marketing Advances 2002 Conference Proceedings, 25-28.
• Tomkovick, C. L.; Yelkur, R.; Traczyk, P. (2001). Three Market Drivers of the Super Bowl's Growing Popularity. Atlantic Marketing Association Seventeenth Annual Conference, 296-305.
• Tomkovick, C. L.; Yelkur, R.; Christians, L. (2000). Super Bowl Advertising Helps Hollywood Sell its Movies in the 90's. Association of Marketing Theory and Practice Proceedings, Association of Marketing Theory and Practice Proce, 9(), 261-262.
• Tomkovick, C.; Miller, C. (2000). Perspective--Riding the Wind: Managing New Product Development in an Age of Change. Journal Of Product Innovation Management, 17(6), 413-423.
• Tomkovick, C.; LaBarre, J.; Decker, R.; Haugen, S.; Hostager, T. (2000). A Cross-Functional, Multi-Disciplinary Approach to Teaching E-Commerce. Marketing Education Review.
• Tomkovick, C. L.; Yelkur, R.; Christians, L. (2000). America's Biggest Marketing Event Keeps Getting Bigger: An In-Depth Look at Super Bowl Advertising in the 90's. Atlantic Marketing Association Conference, 2(), 298-299.

Contracts, Grants and Sponsored Research

• Yelkur, Rama; Tomkovick, Charles Louis; Rozumalski, Daniel, "Super Bowl Ad Likability and Stock Performance of Advertisers: A Longitudinal Analysis of the Relationship and Trends", Sponsored by ORSP, . (2008)
• Yelkur, Rama; Tomkovick, Charles Louis; Rozumalski, Daniel, "Twenty Years of Super Bowl Ad Likability (1989-2008): A Predictive Model", Sponsored by ORSP, . (2008)
• Yelkur, Rama; Tomkovick, Charles Louis, "Super Bowl Advertising Effectiveness: Is there a Return on Investment based on Stock Market Data?", Sponsored by Faculty/Student Research Grant, Office of Research and Sponsored Programs, $950. (2007)
• Tomkovick, Charles Louis; Yelkur, Rama; Sutherland, Amanda, "Do Super Bowl Movie Ads Really Influence Movie Success at the U.S. Box Office?", Sponsored by University of Wisconsin Eau Claire, $4200. (2006)
• Charles, Tomkovick Louis, "Summer Research Project with Amanda Sutherland and Rama Yelkur", Sponsored by University of Wisconsin-Eau Claire, $4200. (2005)
• Tomkovick, Charles Louis; Yelkur, Rama; Sutherland, Amanda, "Super Bowl Advertising Effectiveness: An In-depth Look at What Works and Why", Sponsored by , $4700. (2005)
• Charles, Tomkovick Louis, "Summer Research Project with Rama Yelkur, Amanda Sutherland, and Brett Welter", Sponsored by University of Wisconsin-Eau Claire, . (2004)
• Charles, Tomkovick Louis, "Project entitled, ''Super Bowl Advertising Likeability: Replication and Extension''", Sponsored by University of Wisconsin-Eau Claire Summer Research Experiences for Undergraduates Program, . (2002)
• Tomkovick, Charles Louis; Yelkur, Rama; Traczyk, Patty, "Summer Research Experience", Sponsored by ORSP, $4200. (2002)
• Tomkovick, Charles Louis; Yelkur, Rama; Vandertie, Becky, "Super Bowl Advertising", Sponsored by UWEC's Office of Research & Sponsored Programs, $4400. (2002)
• Charles, Tomkovick Louis, "Project entitled, ''A Longitudinal Analysis of Super Bowl Advertising Effectiveness''", Sponsored by University of Wisconsin-Eau Claire Summer Research Experiences for Undergraduates Program, . (2001)
• Charles, Tomkovick Louis, "Summer Research Project with Patty Traczyk and Rama Yelkur", Sponsored by University of Wisconsin-Eau Claire, . (2001)

Awards and Honors

• 2007: Title of Address: "Connecting College to Your Future Success.", UW-Eau Claire.
• 2006: Faculty Mentor, Top Student Research Project, College of Business and 2nd place for Business and Professional Programs Track with Jennie Chen and Rama Yelkur, Chinese Consumers Country-of-Origin Preferences of Skin Care Products, University of Wisconsin-Eau Claire.
• 2006: Grand Marshall for UW-Eau Claire's 2006 Homecoming Festivities, UW-Eau Claire.
• 2006: UWEC's top teaching award...this 2006 award came the first year I was eligible to win it...after being off the board from 1996-2005., UW-Eau Claire.
• 2005: Faculty Mentor, Top Student Research Project, College of Business, with Amanda Sutherland and Brett Welter, 2nd Place overall for track., University of Wisconsin-Eau Claire.
• 2005: Star Faculty Award, Presentation in 'Let's Do Lunch' Speaker Series., University of Wisconsin-Eau Claire Alumni Association.
• 2003: Recongnition for my being a Marketing Education Track Chair for their 2003 Conference in Portland, ME., Atlantic Marketing Association.
• 2003: I am most grateful and most appreciative of the honor. I was nominated for the third consecutive year by Ron Satz., CASE/Carnegie Foundation's U.S. Professor of the Year.
• 2003: Beta Gamma Sigma Outstanding Professor Award awarded by UWEC's undergraduate business students who are affiliated with this fine scholastic honor society for business students., University of Wisconsin-Eau Claire Beta Gamma Sigma.
• 2002: Outstanding Professor Award for outstanding teaching in and outside the classroom, Beta Gamma Sigma.
• 2002: I am most grateful and most apprciative of this honor. I was nominated for the second consecutive year by Ron Satz., CASE/Carnegie Foundation's U.S. Professor of the Year.
• 2002: Nominated for UW System Regants Award, University of Wisconsin System.
• 2001: I am most grateful and most appreciative of this honor., CASE/Carnegie Foundation's U.S. Professor of the Year.
• 2000: Faculty Mentor, Top Student Research Project, with Lori Christians, University of Wisconsin-Eau Claire College of Business.
• 2000: First Place Business and Professional Studies Student Research Poster Award presented by Center of Excellence for Faculty & Undergraduate Student Research Collaboration, University of Wisconsin-Eau Claire Student Research Day.
• 2000: Selection as an honorary member based on commitment to higher education and outstanding job in my capacity as associate professor., UW-Eau Claire Golden Key National Honor Society.

Department Service

• Other, Other (2007)
• Other, Other (2007)
• Faculty Advisor, Other (2006)
• Faculty Advisor, Other (2006)
• Other, Other (2006)
• Other, Other (2006)
• Other, Other (2006)
• Faculty Advisor, Other (2006)
• Other, Other (2005)
• Other, Other (2004)
• Committee Chair, Other (2002)
• Committee Chair, Other (2001)
• Committee Member, Other (2001)

College Service

• Attendee, Meeting, Other (2008)
• Faculty Advisor, Other (2006)
• Other, Other (2006)
• Other, Other (2006)
• Other, Other (2006)
• Faculty Mentor, Other (2006)
• Committee Member, Other (2003)

University Service

• Attendee, Meeting, Other (2008)
• Committee Member, Other (2007)
• Committee Member, University Faculty Senate (2007)
• Committee Member, Other (2003)
• Committee Member, Other (2003)
• Committee Member, Other (2007)
• Committee Member, Other (2003)
• Faculty Mentor, Other (2006)
• Committee Member, Other (2003)
• Committee Member, Other (2002)
• , Other (2004)
• Committee Member, Other (2004)
• Committee Member, Other (2003)
• Committee Member, Other (2003)
• Committee Member, Other (2003)
• Committee Chair, Other (2003)
• Committee Member, Other (2003)
• Other, Other (2002)
• Other, Other (2002)
• Committee Member, Other (2002)
• Committee Member, Other (2002)
• Faculty Mentor, Other (2002)
• Committee Member, Other (2002)
• Committee Member, Other (2002)
• Committee Member, Other (2001)
• Committee Member, Other (2001)
• Committee Chair, Other (2001)
• Committee Member, Other (2000)
• Committee Member, Other (2000)
• Committee Member, Other (2000)

Professional Service

• Reviewer, Ad Hoc Reviewer, Marketing Education Review (2007)
• Reviewer, Ad Hoc Reviewer, Journal of Product Innovation Management (2005)
• Other, Marketing Education Review (2004)
• Conference-Related, Marketing Management Association (2007)
• Reviewer, Conference Paper, American Marketing Association Summer Educator's Conference (2006)
• Conference-Related, Marketing Management Association (2006)
• Reviewer, Ad Hoc Reviewer, New Product Development (2006)
• Reviewer, Conference Paper, Journal of Product Innovation Management (2004)
• Conference-Related, Atlantic Marketing Association (2003)
• Editor, Journal Editor, Marketing Education Review (2003)
• Editor, Conference Proceedings, Marketing Education Review (2002)
• Reviewer, Conference Paper, Association of Marketing Theory & Practice (2001)
• Conference-Related, Atlantic Marketing Association (2001)
• Editor, Journal Editor, Marketing Education Review (2001)
• Reviewer, Conference Paper, Marketing Management Association (2001)
• Conference-Related, Association of Marketing Theory & Practice Conference (2000)
• Conference-Related, Association of Marketing Theory & Practice Conference (2000)

Public Service

• SBDC - Big Results from Small ad budgets workshop + FREE follow up with attendees (2008)
• SBDC - Created for the first time...branding workshop for SBDC. Faciltated workshop and did FREE follow up with attendees. (2008)
• Chippewa Valley Fundraising Professionals - Guest speaker to this non-profit group of Chippewa Valley Fundraising Professionals (2008)
• EC Chamber of Commerce - Spoke to EC Chamber of Commerce audience on Press Day...as a marketing expert on how to get your PR news story picked up by the media. (2008)
• Small Business Development Center - Ran two "Getting Big Results from Small Ad Budgets" workshops for UWEC's SBDC. (2007)
• Fundraising Drive - Chippewa Fall Ice Skating Fundraising Drive. (2006)
• Stanley Caseworks - Community Service of local entrepreneur, Greg Stoeger, CEO of Stanley Caseworks. (2006)
• Western Dairy Land Women in Business Conference - Guest Presenter (2005)
• Women's Business Resource Fair - Guerrilla Marketing: Tips for Entrepreneurs with BIG Ideas and MODEST Financial Resources. (2005)
• Eau Claire Chamber of Commerce - Made hour and a half talks about marketing. (2004)
• Chamber of Commerce - I made a presentation on behalf of our College, for the Chamber of Commerce, entitled, ''Marketing 101: Selling to College Students & Getting Them to Work for You.'' (2003)
• Eau Claire Chamber of Commerce - Make hour and a half talks about marketing. (2002)
• Newman Religious Community - I am a strong supporter of area youth soccer, baseball and basketball. (2000)