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Faculty and Staff

Charles Louis Tomkovick, Ph.D.

Professor, Marketing
Department of Management and Marketing

Education

  • Ph.D., Texas A & M University
  • M.B.A., University of Wisconsin-Madison
  • M.S., University of Wisconsin-Madison
  • B.A., Carthage College, Kenosha, WI

Teaching Interests

  • Buyer behavior
  • Introduction to marketing
  • Marketing principles
  • Promotion management
  • International marketing
  • Product management
  • New product development
  • Social marketing
  • Service operations management
  • Strategic management
  • International marketing

Research Interests

  • Product/Brand management
  • Promotion management
  • Marketing principles
  • Marketing strategy
  • Buyer behavior
  • International marketing
  • Marketing education