Joseph M. Bonner, Ph.D.
Associate Professor, Marketing
Department of Management and Marketing
Education
- Ph.D., University of Minnesota - Minneapolis, MN
- M.B.A., University of Wisconsin - Madison, WI
- B.S., University of New Hampshire - Durham, NH
Teaching Interests
- Marketing Management/Strategy
- Marketing Principles
- Product Management
- New Products and Innovation
- B2B/Marketing Channels
- Internet/E-commerce Marketing
Research Interests
- New product development
- Product innovation
- Customer/market knowledge
- Inter organizational relationships
- Business networks