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Management and marketing students who participate in collaborative research work with a management or marketing faculty member on a research project of mutual interest. Research projects are presented and judged at the university's annual Student Research Day. Many students receive independent study credit for their experience.
Faculty/student collaborative research is a great learning experience. You’ll learn more about your academic discipline and how to do academic research – an experience especially beneficial if you are considering graduate school. You’ll also develop interpersonal, oral, and written communication skills.
» Learn how you can participate in collaborative research with a management or marketing faculty member
» Learn about research grants and travel funds available to you through the Office of University Research
» Learn about the Kell Container Corporation Scholarship
Zhanyi Chen
Faculty Advisor/Collaborator: Rama Yelkur and Chuck Tomkovick
Chinese Consumers Country-of-Origin Preferences of Skin Care Products
After nearly three decades of market development, the Chinese marketplace today is complex, massive, and evolving at an amazing pace. The emergence of the Chinese market, potentially the world's largest by the century's end, has attracted significant investment from multinational companies around the world.
This paper reports a study of Chinese consumers' relative attitudes towards domestic skin care brands versus brands originating from five major trading partners-Britain, France, Germany, Japan, and the United States. Consumer attitudes toward various product-related dimensions, namely, quality, value, and image are linked with the brands' countries of origin.
The study also tests for relationships between country image and the product related dimensions for each country as perceived by Chinese consumers.