The Dennis L. Heyde Entrepreneur Program Emphasis is a 60-credit program within the Management major in the Department of Management and Marketing. The program offers a unique learning experience for students who aspire to either start their own business or secure employment in a growth-oriented business. The program helps students to identify viable career options in entrepreneur/intrepreneur environments, to expand conceptual and creative approaches to the entrepreneurial process, and to develop a repertoire of venture management skills.
"Hands on" experiences with many guest speakers, field trips, and special projects are emphasized. The students expand their creativity into a viable business plan that is the major project for the program. The program combines formal education with practical applications to develop skills in leadership, needs assessment, opportunity identification, resource development, strategic thinking, and risk taking. The ultimate goal of the program is to give the student an in-depth broad-based and practical education on the foundation of entrepreurship.
(60 credits/no minor required)
At least sixty semester credits, including the BUSCORE plus 29 additional credits as listed below:
Required Courses (26 credits)
MGMT 271 Introduction to the Entrepreneur Process and Mindset
BSAD 280 Applied Quantitative Methods
MKTG 334 Marketing Research
ACCT 312 Managerial Accounting
MGMT 371 Entrepreneurial Creativity and Idea Refinement
MGMT 349 Human Resource Management
MGMT 461 Lean Manufacturing
BSAD 306 Business Law
MKTG 372 Advanced Marketing for Entrepreneurs
MGMT 471 Business Plan Considerations and Drafting
Electives (3 credits) Select one:
MGMT 398 Internship Program
MGMT 414 Small Business Consulting