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Course Descriptions

The Dennis L. Heyde Entrepreneurship Program “core” courses are taken during the student’s senior year after completing the BUSCORE and other required coursework. The courses cover a variety of topics in entrepreneurship and culminate with the production of a viable business plan. The program is designed on a modular team-teaching basis which allows faculty from various departments to instruct in the areas of their interest and expertise.

Experiential learning is combined with academic preparation in all modules. Modules are project-driven with mentors and faculty available to students throughout the development of feasibility studies, projects, mentor experiences, and business plan.

Entrepreneur Emphasis Core Courses

MGMT 405* - Fundamentals of Entrepreneurship
Students learn to identify and refine business ideas in an entrepreneurial environment and how ideas are examined for market, operational, and financial feasibility. Technology concerns in a global business environment will be examined.

MGMT 406* - Pratical Entrepreneurship
Students examine legal and financial concerns of entrepreneurial ventures and are introduced to the applied analysis of business situations by examining an existing growing venture and working with another venture on a new growth idea.

MGMT 398 - Internship Program I
Students will participate in work experiences related to their area of interest.

MGMT 415** - Advanced Entrepreneurship
Students learn sales and marketing techniques, human resource management practices, and advanced legal and financial practices for entrepreneurial ventures as well as examining ethical negotiation techniques, enterprise escape strategies, personal financial planning, and other contemporary issues.

MGMT 416** - Business Plan Considerations for Entrepreneurs
Students complete their work with businesses on the development of new ideas and learn how to present the idea in a concise "elevator pitch." Students learn how to research a business idea of their own and develop and present their idea in a comprehensive business plan.

* MGMT 405 & 406 to be taken concurrently by Program Students Only; spring semester.
** MGMT 415 & 416 to be taken concurrently by Program Students Only; fall semester.