Photo
Courtesy of the Chippewa County Historical Society
       
Inside Mason Shoe Factory
Source Analysis

Photo Courtesy of the Chippewa County Historical Society
Mason Shoe
Source Analysis

Photo Courtesy of the Chippewa County Historical Society
Inside Mason Shoe
Source Analysis

Photo Courtesy of the Chippewa County Historical Society
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Life in the real world…
These Boots Were Made For Walking
The multiple shoe factories located in Chippewa Falls added to the
vitality, industry and economy of the city. For many, including our
graduates, they were a place where their parents, siblings, and even
they themselves worked. Margaret Porn, one of the graduates has a
family that is an example of this. In 1910 her father Frank, older
brothers Frank (age 24) and Peter (23), and younger brother Matt (18),
and Margaret herself (21) were all shoe factory employees.53
Foshay Shoe Company, Gotzian Show Factory (Mason Shoe), Mason Shoe,
Chippewa Shoe, Olson Shoe, Hand Made Shoe, and Weiler Shoe Company are
the names of some of the major factories located in Chippewa Falls at
different points in its history. There have been multiple other factories
that have also come and gone throughout the years. With the ever growing
logging industry of Chippewa Falls in the late 1800’s, the boot
and shoe companies of the area were kept busy. In reality the logging
companies provided directly to the growth of the shoe industry as these
companies were responsible for providing the loggers with sturdy boots
to support them in their various jobs.54
As a result the shoe business found great success in Chippewa Falls,
and the greater Chippewa Valley.
The first listed manufacturer of boots/shoes in Chippewa Falls was
Colliche Vinette. He purchased a building on Bridge Street to use as
a shoe store in 1876.55
It was not until 1885 however, that the shoe factories began to take
off with the arrival of the Weyenberg brothers of Appleton, WI. Today
they are considered to be the first big shoe manufacturers in Chippewa
Falls.56The
Weyenberg Brothers Wholesale Shoe Company remained in Chippewa Falls
until 1900, when the building transferred hands to the Chippewa Falls
Shoe Manufacturing Company.57
The most well-known shoe factory in Chippewa Falls would be Mason
Shoe Manufacturing Company. On April 1, 1904 Bernhard A. Mason with
the monetary backing of his father August Mason and August Kuhrasch
purchased the Independent Hand made Shoe Company, and through doing
this create Mason Shoe. It was not however listed under the name Mason
Shoe until 1906.58
Over the years the shoe factories employed hundreds of people from
around the Chippewa Valley and Chippewa Falls itself. By being located
in a central area, and having many factories open it was made possible
for people such as Margaret Porn and her family to all work close to
home. This not only added to the job market of the area, but also to
the financial stability. Through these shoe companies thousands of dollars
of revenue were brought into the community every year.59
This was not only important for the companies, but for the city of Chippewa
Falls. With the decline of the Chippewa Log and Boom at the turn of
the century, the area needed something to revitalize and reenergize
it. The manufacturing industry became the savior of this town. The Chippewa
Times reported in the year 1903 the following quote from a former resident:
It is remarkable, how the town is growing now things
seem to “be doing.” The first thing I noticed was the enthusiasm
of the people. A few years ago everything seemed dead. Citizens were
dissatisfied or discouraged and what they said went abroad and people
outside looked upon Chippewa Falls as a “dead town”, but
now wherever you turned one hears of its progress, one hears only praise.60
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