Chippewa Valley Rosies

We Can Do It! by J. Howard Miller

Poster: We Can Do It!

Of all the images of working women during World War II, the image of women in factories predominates. Rosie the Riveter - the strong, competent woman dressed in overalls and bandanna - was introduced as a symbol of patrotic womanhood. The accoutrements of war work - uniforms, tools and lunch paids - were incorporated into the revised image of the feminine ideal.

Designed by Westinghouse for the War Production Co-Ordinating Committee
NARA Still Picture Branch (NWDNS-179-WP-1563)