Start. Manage. Grow.

Getting BIG Results with Small Ad Budgets

Chuck brought it to our
level and used our
experiences.” -

“Many great examples were used to clarify lecture points.”-

“The entire booklet is helpful!”

Do you have limited ad dollars and an unlimited need to advertise your products or services?

Is your message to prospective customers clear and enticing?

Do you need a solid marketing plan that actually gets results?

This intensive, hands-on training session will enhance your advertising effectiveness. You will learn:

• How to stretch your ad budget
• The latest promotional techniques
• How to communicate with your customers
• What's hot in advertising today (and what's not)

• Register Now
• Brochure - [PDF] -
• Date,Time,Location

FREE CONSULTING BONUS! Pick Chuck’s brain later! Take what you learn in the workshop, apply it to your marketing, and get Chuck’s feedback on your efforts. Each participant receives 60 minutes of FREE private business marketing consultation with Chuck Tomkovick courtesy of the Small Business Development Center. Offer is good anytime within the first six months following the seminar.

• Discussion Topics
• Who Should Attend
• Presenter(s)
• Fee
• CEUs,Contact Hours,Academic Credit

Date/Time/Location

Wednesday, November 18, 2009
8:30 a.m. to 4:30 p.m.

Location
29 Pines / Sleep Inn & Suites
Conference Center
5872 33rd Street
Eau Claire, WI 54701

Phone:   715-874-2900

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Discussion Topics

• Six proven tools of persuasion
• Five essential ingredients for customer retention

• Integrated marketing communications
• Choosing your promotional mix
• Selecting your target audience

• Using S.M.A.R.T. objectives
• How advertising and sales relate to each other
• What advertising influences beyond sales

• Zero-base budgeting and industry benchmarks
• Pro’s and con’s of major media
• Tips for using the web effectively
• Creating your media mix strategy

• Keys to effective ad design
• Guidelines for ad copy
• Rational versus emotional appeals
• Examples of good and bad ads
• Slogans, jingles, and other persuasive tools

• Advertising checklist
• Glossary of advertising terminology

Free consulting bonus!

Chuck Tomkovick will offer 60 minutes of individual business marketing consulting to each workshop participant!

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Who Should Attend

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Presenter

Learn from the best!
Award-Wining Facilitator, Dr. Chuck Tomkovick

Chuck is passionate about marketing. His entertaining style will engage you while you learn the latest, most effective marketing and promotion techniques.

Known nationally for his research on Super Bowl advertising, Chuck’s scholarly articles are published in leading academic journals and business media. H is findings have recently been cited in publications ranging from The Wall Street Journal and Barron’s, to daily news like The New York Times and USA Today, as well as other business media such as CNNMoney and MarketWatch.

A professor of marketing at the University of Wisconsin- Eau Claire College of Business, Chuck teaches marketing principles, buyer behavior, non-profit marketing, product management, e-commerce, advertising and promotion. He has been named “Teacher of the Y ear” twice at U W-Eau Claire and received multiple teaching awards while at Texas A &M.

Prior to his academic career, Chuck worked as sales promotion manager for Outboard Marine Corporation, as
director of marketing services for Parker Pen, and as general manager for Vie de France, a national baking company.


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Fee

• Payment required with Registration
• Registrations must be received together to qualify for discounts.

$189 for one topic

$169 with Building Your Brand registration at the same time.

Includes instruction, materials, refreshments, and CEUs.

Transfers/Cancellations: You may cancel or transfer your registration up to 5 business days before a program’s start date. If you cancel or transfer fewer than 5 business days prior to the program start date, a $25 administrative fee will be assessed. If you cancel or fail to attend the day of the event, you are responsible for the full fee. Full refunds are given if a program is cancelled or filled. You may substitute another person for your registration at any time. Call the Continuing Education Office (715-836-5811 or 1-800-582-5182) for assistance.

Sponsors: The Small Business Development Center and University of Wisconsin-Eau Claire Continuing Education are partners in education with University of Wisconsin-Extension and the U.S. Small Business Administration. The Small Business Development Centers are members of the Wisconsin Entrepreneurs’ Network, a coalition of more than 100 organizations which provide access to services for small business throughout Wisconsin. The SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

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CEUs/Contact Hours/Academic Credit

Participants will receive CEU hours of instruction for this program from UW-Eau Claire Continuing Education in cooperation with UW-Extension. CEUs are defined as 10 hours of instruction to equal 1.0 unit.

Participants will receive 0 .7 CEUs for this program from UW-Eau Claire Continuing Education in cooperation with UW-Extension.

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