Getting BIG Marketing Results with Small Ad Budgets

Chuck brought it to our
level and used our
experiences.” -

“Many great examples were used to clarify lecture points.”-

“The entire booklet is helpful!”

Do you have limited ad dollars and an unlimited need to advertise your products or services?

Is your message to prospective customers clear and enticing?

Do you need a solid marketing plan that actually gets results?

This intensive, hands-on training session will enhance your advertising effectiveness. You will learn:

• How to stretch your ad budget
• The latest promotional techniques
• How to communicate with your customers
• What's hot in advertising today (and what's not)

• Register Now
• Brochure - [PDF] -
• Date,Time,Location

FREE CONSULTING BONUS! Pick Chuck’s brain later! Take what you learn in the workshop, apply it to your marketing, and get Chuck’s feedback on your efforts. Each participant receives 45 minutes of FREE private business marketing consultation with Chuck Tomkovick. Offer is good anytime within the first six months following the seminar.

• Discussion Topics
• Who Should Attend
• Presenter(s)
• Fee
• CEUs,Contact Hours,Academic Credit

Date/Time/Location

Wednesday, June 11, 2008
8:30 a.m. to 4:30 p.m.

Wednesday, December 3, 2008
8:30 a.m. to 4:30 p.m.

Location
29 Pines / Sleep Inn & Suites
Conference Center
5872 33rd Street
Eau Claire, WI 54701

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Discussion Topics

Getting the big picture

• Integrated marketing communications
• Choosing your promotional mix

Selecting your target market

• Target market criteria
• Commonly used variables

Defining promotion objectives

• Using S.M.A.R.T. objectives
• How advertising and sales relate to each other
• What advertising influences in addition to sales

Setting promotion budgets

• Is advertising an investment or an expense?
• Zero-base budgeting
• Industry benchmarks

Developing media plans

• Pro’s and con’s of major media
• Tips for using the web effectively
• Creating your media mix strategy

Using creative strategies

• Keys to designing effective ads
• Guidelines for ad copy
• Rational versus emotional appeals
• Examples of good and bad ads
• Slogans, jingles and other persuasive tools

Evaluating results – was it worth the effort?

• Advertising checklist
• Glossary of advertising terminology

Free consulting bonus!

Chuck Tomkovick will offer 45 minutes of individual business marketing consulting to each workshop participant!

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Who Should Attend

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Presenter

Learn from the best!
Award-Wining Facilitator, Dr. Chuck Tomkovick

Chuck is passionate about marketing. His entertaining style will engage you while you are learning the latest, most effective advertising strategies for your small business. Chuck also teaches seminars on ‘selling strategies’ for both public and private sector audiences.

Known nationally for his research on Super Bowl advertising, Chuck’s scholarly articles are published in leading academic journals. His findings were recently cited in the Wall Street Journal, and USA Today, as well as on CNNMoney and MarketWatch; in the New York Times, Fortune, Forbes, Ad Age, and AdWeek; in many major newspapers throughout the USA, and by affiliates of all the major broadcast networks.

A professor of marketing at the University of Wisconsin-Eau Claire College of Business, Chuck teaches marketing principles, buyer behavior, social and non-profit marketing, product management, e-commerce, advertising and promotion. He was named “Teacher of the Year” twice at UW-Eau Claire and received multiple teaching awards at Texas A&M. Prior to his academic career, Chuck worked as sales promotion manager for Outboard Marine Corporation, as director of marketing services for Parker Pen, and as general manager for Vie de France, a national baking company.


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Fee

$169 per person
Includes instruction, materials, refreshments, lunch and CEUs.

Transfers/Cancellations: To receive a full refund, you must cancel no later than five (5) business days prior to the start of the program. Cancellations after this time will receive a refund, less a $25 administrative fee. Substitutes can be made at any time. Just call the Continuing Education office (715- 836-5811/ toll-free 800-582-5182) and we’ll take care of everything. If you “no-show” or cancel the day of the program, you are responsible for the full program fee. Walk-ins are welcome – please call 24 hours ahead to ensure space availability. If you transfer your registration fee to another small business seminar, a $25 transfer fee is applied to each transfer.

Sponsors: The Small Business Development Center and University of Wisconsin-Eau Claire Continuing
Education are partners in education with University of Wisconsin-Extension and the U.S. Small Business Administration. The Small Business Development Centers are members of the Wisconsin Entrepreneurs’ Network, a coalition of more than 100 organizations which provide access to services for small business throughout Wisconsin. The SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

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CEUs/Contact Hours/Academic Credit

Participants will receive CEU hours of instruction for this program from UW-Eau Claire Continuing Education in cooperation with UW-Extension. CEUs are defined as 10 hours of instruction to equal 1.0 unit.

Participants will receive 0 .7 CEUs for this program from UW-Eau Claire Continuing Education in cooperation with UW-Extension.

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