Start. Manage. Grow.

 

Building Your Brand

Non-profit or for-profit — your image matters!

Everyone has an identity, an image. What’s yours? Does it convey the “essence” of your business or agency? Does it consistently reinforce who you are and what you believe to customers or other key stakeholders? Does it inspire loyalty?

Assess your brand from your customers’ or clients’ viewpoint and identify why they choose to do business with you (or invest time volunteering for your organization).
Analyze the strength of your brand‘s assets — is it well known? … well regarded? … well managed? Finally, assemble your branding team of brand champions.

Save $40!

   Register for both marketing programs Getting BIG Results with Small Ad    Budgets and Building Your Brand for discount ($338 total).

 

Date/Time/Location

Please check back for 2010 dates.
8:30 a.m. to 4:30 p.m.

Location
29 Pines / Sleep Inn & Suites
Conference Center
5872 33rd Street
Eau Claire, WI 54701

Phone:   715-874-2900

To The Top

Discussion Topics

Learning from best practices



  • Power lines, slogans, taglines, mottos and jingles
  • Identifying the “power” in power lines
  • Seven revelations about power lines

Assessing your brand



  • How branding evolved
  • Economic benefits of a strong brand
  • Signs your brand needs an update
  • Feedback on your brand assessment

Building brand equity



  • Assets and liabilities associated with a brand
  • Managing brand loyalty
  • Key components of brand equity
  • Building your personal brand, as well as a business brand

Assembling your branding team



  • Enlisting professional assistance
  • Criteria for excellence

Free consulting bonus!

Chuck Tomkovick will offer 60 minutes of individual business marketing consulting to each workshop participant!


To The Top

Who Should Attend

• Small Business Owners • Sales & Marketing Professionals
• Retailers • Graphic Designers
• Service Providers • Communication Specialists
• Consumer Product Manufacturers • Business Consultants
• Non-Profit Organizations • Anyone with Interest in this Topic

 

To The Top

Presenter

Learn from the best!
Award-Wining Facilitator, Dr. Chuck Tomkovick

Chuck is passionate about marketing. His entertaining style will engage you while you learn the latest, most effective marketing and promotion techniques.

Known nationally for his research on Super Bowl advertising, Chuck’s scholarly articles are published in leading academic journals and business media. H is findings have recently been cited in publications ranging from The Wall Street Journal and Barron’s, to daily news like The New York Times and USA Today, as well as other business media such as CNNMoney and MarketWatch.

A professor of marketing at the University of Wisconsin- Eau Claire College of Business, Chuck teaches marketing principles, buyer behavior, non-profit marketing, product management, e-commerce, advertising and promotion. He has been named “Teacher of the Y ear” twice at U W-Eau Claire and received multiple teaching awards while at Texas A &M.

Prior to his academic career, Chuck worked as sales promotion manager for Outboard Marine Corporation, as
director of marketing services for Parker Pen, and as general manager for Vie de France, a national baking company.




To The Top

Fee

  • Payment required with Registration
  • Registrations must be received together to qualify for discounts.

$189 for one topic

$169 with Getting BIG Results with Small Ad Budgets
        registration at the same time.

Includes instruction, materials, refreshments, and CEUs.

Transfers/Cancellations: You may cancel or transfer your registration up to 5 business days before a program’s start date. If you cancel or transfer fewer than 5 business days prior to the program start date, a $25 administrative fee will be assessed.If you cancel or fail to attend the day of the event, you are responsible for the full fee. Full refunds are given if a program is cancelled or filled. You may substitute another person for your registration at any time. Call the Continuing Education Office (715-836-5811 or 1-800-582-5182) for assistance.

Sponsors: The Small Business Development Center and University of Wisconsin-Eau Claire Continuing Education are partners in education with University of Wisconsin-Extension and the U.S. Small Business Administration. The Small Business Development Centers are members of the Wisconsin Entrepreneurs’ Network, a coalition of more than 100 organizations which provide access to services for small business throughout Wisconsin. The SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

To The Top

CEUs/Contact Hours/Academic Credit

Participants will receive CEU hours of instruction for this program from UW-Eau Claire Continuing Education in cooperation with UW-Extension. CEUs are defined as 10 hours of instruction to equal 1.0 unit.

Participants will receive 0 .7 CEUs for this program from UW-Eau Claire Continuing Education in cooperation with UW-Extension.



To The Top

Register Now


Connecting Campus and Community
Excellence. Our Measure. Our Motto. Our Goal.