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Photos of people age 55 and over enjoying biking, jogging, kayaking, and hiking with the caption, "Fun, Fit, Focused, Fulfilled" – the theme of the 2014 Senior Americans Day program.

For adults age 55 and better

27th Annual Senior Americans Day

Save the Date:  Tuesday, June 2, 2015


NEW THIS YEAR - Register online for a discount!  Click on "Join Our Mailing List above and fill out the form with an email address to be notified when registration opens!

Thank you to everyone who attended and made the 26th Annual Senior Americans Day such a great event.  Check out local news coverage:
Eau Claire Leader Telegram
WQOW Channel 18
WEAU Channel 13

The 26th Annual Senior Americans Day was held Tuesday, March 18, 2014.

Fun, Fit, Focused and Fulfilled!

  • We want you to have FUN

  • That’s why we’ve spread out the day a bit more, allowing you to have more time to visit with friends and check out our two exhibitor halls. 
  • Get FIT

  • We are offering Tai Chi, Chair Yoga, Laughter Yoga and workshops devoted to health and wellness to help you get fit and learn new ways to be active!

  • on your health by visiting our cholesterol and blood sugar screenings provided by Mayo Clinic Health Systems in Eau Claire and our hearing screenings provided by Sacred Heart Hospital in Eau Claire.
  • Finally, become FULFILLED

  • by attending the wide variety of workshops on various topics presented by experts across the community.

Check out Senior Americans Day interviews on WQOW and WEAU.




Pricing and Scholarship Information
Registration and Parking Information

2014 Sponsors

2014 Exhibitors
Information for Sponsors and Exhibitors

View photos from the March 2013 Senior American's Day

Agenda  |  Tuesday, March 18, 2014

7:30 - 8:30 a.m.
Registration and Continental Breakfast
7:30 a.m. - 1:45 p.m.
Exhibitor Halls – We have two exhibitor halls to showcase the goods and services of over 40 area organizations and businesses.
7:30 a.m. - Noon
Photo Galleria – Have your picture taken (free) by Dennis Smith, Photography by Dennis, of Boyd, Wisconsin. Photos will be available at end of the day.  Sponsored by Grace Lutheran Foundation.
7:30 a.m. - 1:45 p.m.
Screenings – Free cholesterol screening and blood-sugar testing will be offered by Mayo Clinic Health System. Free hearing screenings will be offered by Sacred Heart Hospital. No appointments or fasting are necessary.
7:30 a.m. - 1:30 p.m.
Bernie’s Corner – To honor Bernie Bernicke, a long-time member of the Senior Americans Day Advisory Committee and hobbyist extraordinaire, we feature a local hobbyist each year in “Bernie’s Corner.”  This year we are pleased to feature the Threshold Singers of Eau Claire. The Threshold Singers are women who sing mainly soothing, meditative songs a cappella at local hospitals and homes upon request. They fit the music to the needs of the individual or group and will be sharing the gift of music with us throughout the day.
8:30 a.m. - 3:15 p.m.
Opening Session
Keynote Address
:  Rudy Maxa
Workshop Sessions 1, 2 & 3

Closing Session and Entertainment
8:30 - 9:15 a.m.
Opening Session – Welcome: Lisa Wells, Chair, Senior Americans Day Advisory Committee  |  Presentation of Colors: American Legion Post 53  |  Keynote Address:  "Blue Zones – Secrets to a Long and Healthy Life"
9:30 - 10:25 a.m.
Workshop Session 1
10:25 - 11:15 a.m.
Morning Break
Visit exhibitors, get your photo taken, do screenings and Bernie's Corner
11:15 a.m. - 12:10 p.m.
Workshop Session 2
12:10 - 1:15 p.m.
1:15 - 1:45 p.m.
Afternoon Break
Visit exhibitors, do screenings and Bernie's Corner
1:45 - 2:40 p.m.
Workshop Session 3
2:50 - 3:15 p.m.
Closing Session – Lisa Wells, Chair, Senior Americans Day Advisory Committee  |  Special Address by Dr. James Schmidt, UW-Eau Claire Chancellor  |  Entertainment by folk singer Matt Wahl  |  Evaluation and Door Prizes (must be present to win)

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Rudy Maxa, Senior Americans Day Keynote Speaker

Keynote Address:  Rudy Maxa

Blue Zones – Secrets to a Long and Healthy Life

The Blue Zones are the places that have the greatest life expectancy and where more people reach age 100 than anywhere else in the world.  In his keynote presentation, Rudy Maxa will debunk the most common health myths and will offer a science-backed blue print for the average American to live another 12 quality years. Using the science and research discovered in the Blue Zones, Rudy will explore the following questions… 

  • What is the optimal diet for making it to a healthy age 90?
  • Should you be running marathons or doing yoga?
  • What supplements work?
  • Does stress really shorten your life?

Using National Geographic photography and a dynamic delivery, Rudy will take you to each of the Blue Zones and leave you with an actionable plan to live a longer, healthier life.

Rudy Maxa is host and executive producer of 91 television episodes on the world’s great destinations that air on PBS stations nationwide. His television episodes also air in 121 countries in 22 different languages on Travel Channel International.  Public radio listeners will remember “The Savvy Traveler,” a show Rudy hosted before he transitioned to television. Today, he hosts America’s most widely syndicated radio travel show that is broadcast each weekend on 170+ news/talk stations, the Armed Forces Network, and XM Radio channel 243.

Rudy is an award-winning writer with National Geographic Traveler and a former Washington Post investigative reporter and columnist whose writing was nominated for a Pulitzer Prize. He is also a fascinating and informative speaker on the subject of travel today and speaks extensively around the world.

 Matt Wahl, Senior Americans Day Entertainment

Afternoon Entertainment

Folk Singer Matt Wahl

The theme that runs through Matt's music is something he likes to call, “The Fun Side of Life.” It’s about having fun and enjoying yourself as much as possible. It’s about remembering what’s important, staying a kid at heart, laughing a lot and making it a point to look at the world in a way that feels good.


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People in a Senior Americans Day workshop are amused by comments from the speaker.

Senior Americans Day Workshops

  • Select one workshop each from Session 1, Session 2 and Session 3.
  • Please have the class names and codes ready when you register.

Ten Most Common Mistakes Travelers Make, and How You Can Avoid Them
Rudy Maxa, Host and Executive Producer, Rudy Maxa’s World     
Learn how to be better travel consumer and make your trips more enjoyable for you and your trip companions. Rudy will incorporate the Blue Zones message into his extensive travel knowledge.

14P529     Session 1    9:30 AM

FULL  Chair Yoga:  Feeling Good from Head to Toe
Kathy McAlister, Registered Yoga Teacher and Yoga Therapist, Yoga Center of Eau Claire

Tap into your inner Joy, Strength, and Ease with a gentle yoga practice using a chair.      

14P510        Session 1    9:30 AM

FULL  For Health and Wellness: Acupuncture and Massage Therapy    
Barbara Wheeler, DiplcAc, Cac, LMT, Elements for Healthcare LLC
Learn about the ways in which these health care choices may provide relaxation, reduce aches and pains, and even boost your daily energy!

14P515        Session 1    9:30 AM

Gadgets Everywhere:  How to Make the Most of Apples, Androids, and More    
Laura Plummer, MA, CRC, ATP, UW-Stout SVRI

In today’s world it seems as if everyone has some type of gadget in their hands.  Do you?  This session will highlight the latest and greatest gadgets and help you learn how to get the most out of them.

14P516        Session 1    9:30 AM

FULL  Honor and Remembrance
Harold "Diz" Kronenberg
Mr. Kronenberg’s presentation will honor military veterans from the Chippewa Valley — Revolutionary War, Civil War, World War I, World War II, Korean War, Vietnam War and Desert Storm.

14P517        Session 1    9:30 AM

FULL  Occupying Aging: Delights, Disabilities and Daily Life
Katherine Schneider, PhD.       

Have you added a disability to your life? Join Kathie (who has dealt with disabilities for a long, long time) for tricks of the trade and some good laughs.

14P522        Session 1    9:30 AM

FULL  Reinvent Yourself at 60, 70, 80 and Beyond!
Mary Pierce, MS, Clinical Mental Health Counseling, Professional Counselor, Marriage and Family Health Services, Ltd.

“It’s never too late to be who you might have been!"  Be inspired in this laughter-laden presentation to set your spirit free and create the life you’ve longed to live.

14P527        Session 1    9:30 AM

FULL  The Benefits of Singing
Lee Anna Rasar, MT-BC, WMTR, Fellow:  Neurologic Music Therapy, Professor, UW-Eau Claire
What can singing do for you? You'll learn the multiple benefits of singing – pulmonary, physical, emotional, social, and spiritual. Get ready to participate and sing together.
14P530        Session 1    9:30 AM

Tweet, Share, Pin, Like:  Learn about Social Media!    
Elaine M. Welin, Instructor, L.E. Phillips Senior Center

Learn about the latest trends in social media, how you can stay connected, and where to find social media resources.

14P531        Session 1    9:30 AM

Why Should I Pre-Plan My Funeral?
Kelly Beede, Owner & Insurance Agent, Evergreen Funeral Home & Crematory 

We make plans for retirement, vacations, even dinner. But why not the inevitable – our own funeral? Join us as we talk about funeral options, costs, cremation, prefunding, and more.

14P534        Session 1    9:30 AM

10 Estate Planning Strategies
Ty Bernicke, CFP, Bernicke and Associates, Ltd.  
Discover lesser known strategies designed to maximize the amount that transfers to family and charities.    

14P501        Session 1    9:30 AM
14P502        Session 2    11:15 AM  FULL

FULL  Writing and the Brain
Amy Segerstrom, MS, LPC, The Healing Place:  Center for Life’s Journeys

Join Amy for brain health tips that utilize creative writing. Engage in fun including a group magnetic poetry exercise.

14P535        Session 1    9:30 AM
14P536        Session 2    11:15 AM

You've had a Car Accident - Now What?!    
Dave Stertz, Owner, Tower Auto Body CARSTAR    
Marci Doersch, Marketing Intern, Tower Auto Body CARSTAR

Learn what to expect after a car accident, emergency safety tips, how to deal with your insurance company, your damaged car, and your emotions.

14P537        Session 2    11:15 AM

FULL  FOCUS: Zooming in on Medicare    
Sue Brown and Leda Welke, Elder Benefit Specialists
Aging & Disability Resource Center of Eau Claire County

What’s FUN about Medicare?  How does the Affordable Care Act FIT in with Medicare?  Will the future of Medicare FULFILL our needs?

14P514        Session 2    11:15 AM

FULL  Laughter Yoga
Dr. Jodi Ritsch, M.D., The Joyful Doc Clinic S.C.

If you can laugh and breathe, you can do laughter yoga.  Laughter yoga is guaranteed deep belly laughter combined with relaxation. You'll end up feeling all of the "joy chemistry" created with laughter.

14P519        Session 2    11:15 AM

Let's Learn About Comets, NASA, and Eau Claire
Dr. Bert Moritz, Staff Astronomer, Hobbs Observatory

An illustrated explanation of comet tracking at Hobbs Observatory for the NASA Near Earth Object Project.  Includes origin of comets and astrophotography.

14P520        Session 2    11:15 AM

Pets Offer More than Just Companionship for Seniors    
Karen Rabideaux, Volunteer Coordinator, Eau Claire County Humane Association
Rediscover the joy of sharing life with a pet! Whether you are looking to adopt, foster, or volunteer; studies show that people who share life with a pet have better mental and physical health.

14P525        Session 2    11:15 AM

FULL  Tai Chi:  Yang Style 8-Form    
Charlene Zeng, Analytical Scientist, UW-Eau Claire Materials Science Center
Tai chi is an ancient Chinese tradition that, today, is practiced as a graceful form of exercise for stress reduction and improvement of strength, flexibility and balance. Come try out basic forms of Tai Chi and come away from this session relaxed.

14P528        Session 2    11:15 AM

FULL  A Brief History of The Harley-Davidson Motor Company
John Berman, Sport Motors Harley-Davidson

How did the Harley-Davidson Motor Company become the modern day world-wide organization it is today? Well, it started with three gentlemen in a shed in Milwaukee. Attend this session to learn more!

14P504        Session 2    11:15 AM  FULL
14P505        Session 3    1:45 PM  FULL

FULL  Burleigh Grimes: Baseball's Last Legal Spitballer
Joe Niese, Author, Information Services Coordinator, Chippewa Falls Public Library

Learn the story of one of baseball’s fiercest competitors and one of only four Wisconsin-born players in the Baseball Hall of Fame.

14P508        Session 2    11:15 AM  FULL
14P509        Session 3    1:45 PM  FULL

FULL  Designing Floral Arrangements!    
Brent Douglas Stelzer, Owner, Brent Douglas Flowers & Artist Gallery

Learn the basics of floral design and create your own arrangement to take home.
Special Course Fee: $10 to cover flowers.

14P511        Session 2    11:15 AM  FULL
14P512        Session 3    1:45 PM  FULL

FULL  What Am I Eating?    
Pam VanKampen, RD, CD, Greater Wisconsin Area on Aging Resources

Learn interesting facts about reading food labels and share healthy and tasty recipes and cooking tips so you can eat more “real” foods.

14P532        Session 2    11:15 AM  FULL
14P533        Session 3    1:45 PM  FULL

"Refire," Don't Retire:  Living the Good Life on Purpose
Larry Freeborg, Living Life On Purpose Coach

Find out how to make your "retirement" years exciting, dynamic and fulfilling. People who live life with purpose are 40% happier and live longer.

14P526        Session 3    1:45 PM

FULL  101 Ways to Speak Bird    
Steve Betchkal, Chief Photojournalist WQOW News 18
What are the 2.5 reasons birds sing? How can mnemonics help you master bird songs? And who cooks for Sam Peabody? Ornithologist Steve Betchkal has the answers, in plain English.

14P503        Session 3    1:45 PM

FULL  Aging with Grace: Spirituality and Spiritual Development in the Later Years    
John M. Williams, PhD., Professor Emeritus of Human Development and Family Studies, University of Wisconsin-Stout
Briefly explore current research on spiritual development during later life and then discuss varieties of spiritual experiences, purposes, and practices occurring during these years.

14P506        Session 3    1:45 PM

FULL  Beginning Scrapbooking for Travelers    
Veronica Marshall-Potter

A look at preserving the memories you make as you explore your world.  (This is not a hands-on session.)

14P507        Session 3    1:45 PM

Fitness and Nutrition:  Goal Setting for Maximum Achievement    
Kim Landry-Ayres, Owner of Mission Accomplished, LLC; Nationally Certified Personal Fitness Trainer and Dietitian
This ‘hands-on’ workshop covers the process of setting fitness & nutrition goals and learning to incorporate and use behavior modification techniques throughout the process of planning & achieving your goals.

14P513        Session 3    1:45 PM

If You Have the Will, We Have the Way    
Sue Bornick, Executive Director, Eau Claire Community Foundation    
Laurie Klinkhammer, Attorney, Spangler Flory, LLC

What areas are most overlooked or missed when planning your estate? Learn about estate planning involving planned giving and the impact it can make on your community through a community foundation.

14P518        Session 3    1:45 PM

Mentoring: Share the Experience!    
Deb Jarvar, Genealogical Research Society of Eau Claire
Kathy Herfel, Genealogical Research Society of Eau Claire
Craig Monson, CEO, Big Brothers Big Sisters
Michael Bauer, LPC, Lutheran Social Services of Wisconsin

Join a panel of presenters from various walks of life as they discuss what it means to be a mentor. The impact on another’s life might be great.  Consider adult to youth, retired business people to new business owners, passing along knowledge and life skills, benefits of mentoring, and ways to get involved.

14P521        Session 3    1:45 PM

FULL  On the Road Again: Keeping Mature Drivers Safe Behind the Wheel    
Barb Haag, OTR, Sacred Heart Hospital

As we age, various changes may affect our ability to drive and stay active and engaged in the community. Let's take a look at some of these normal age-related changes and what we can do to stay safe behind the wheel.  Attendees will learn some strategies to maintain and improve their driving skills.

14P523        Session 3    1:45 PM

Organ and Tissue Donation Panel    
Anna Sylla, RN, Mayo Clinic Health System Eau Claire    
Kelly Bucholtz, RN, Mayo Clinic Health System Eau Claire

Come hear the important stories of a lung transplant recipient as well as a donor family story. Also included is a review of the organ and tissue donation process.

14P524        Session 3    1:45 PM

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Pricing and Scholarship Information

Cost:  $40 per person includes instruction, handouts, continental breakfast, lunch and refreshments. Note: Designing Floral Arrangements has a $10 materials fee.

Scholarships: Want to attend Senior Americans Day but cannot afford the cost? Thanks to the generosity of the UW-Eau Claire Foundation, we are pleased to offer 8 full program scholarships for those that would otherwise not be able to attend.

  1. Important – Apply first!  Contact the Aging and Disability Resource Center of Eau Claire County to request a scholarship. Phone 715-839-4735 or Email:
  2. Wait for notification – approximately two business days.
  3. Then register for your workshops through Continuing Education. If you register before applying for your scholarship, you will forfeit any potential scholarship award.

Registration Information

Registration is now open. To request a brochure, please call 715-836-3636.

Refund Policy
We understand life happens.  Should you need to cancel your registration, you may substitute someone to take your place, at any time, at no cost to you. If we cancel a program, we will give you your money back.  If you cancel, you will not receive a refund.  If you are registered and do not attend the program, you are responsible for the full fee. Call 715-836-3636 for assistance.


Parking Information

  • Shuttle transportation provided by Cody Limousine will run from the
    HSS (Human Sciences and Services) lot on Water St. to Davies Center
    from 7:15 a.m. to 8:45 a.m. and again from 3 p.m. to 4 p.m.

  • Parking is available in ALL campus lots in F and S stalls.
    You do NOT need a parking pass during Senior Americans Day.

  • Handicapped spots, loading zones, 15 minute flasher zones and fire lanes will be ticketed.

  • Campus Map (PDF) and Driving Directions to Campus

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Sponsors  (1st Floor in Davies Center)

Platinum Sponsors

Gold Sponsors

 Aging and Disability Resource Center of Eau Claire County Bernicke & Associates Logo 
 St. Francis Apartments

Grace Lutheran Foundation 

Tote Bag Sponsor

Lanyard Sponsor

 Sacred Heart Hospital Evergreen Funeral Home 

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Silver Sponsors

•    Chippewa Valley Regional Airport
•    ContinuUs
•    Cremation Society of Wisconsin
•    Greater Wisconsin Agency on Aging Resources
•    Novo Nordisk
•    Oakwood Villa Nursing and Rehabilitation & Cornell Area Care Center
•    The Clairemont Nursing and Rehabilitation

Bronze Sponsors

•    Aging & Disability Resource Center of Chippewa County
•    Aurora Community Health
•    Autumn Village & American Lutheran Homes Menomonie & Mondovi
•    Azura Memory Care
•    Chippewa Valley Cremation Services
•    City of Eau Claire Housing Authority
•    Covenant Care, LLC (Fall Creek Valley Care Center, Gilman Care Center,
     Strum Area Health & Rehabilitation)
•    Curves
•    Dove Healthcare / Orchard Hills
•    Fanny Hill Dinner Theatre
•    Home Instead Senior Care
•    Humana MarketPOINT, Inc.
•    Interim Healthcare & Hospice
•    Lenmark-Gomsrud-Linn Funeral Home
•    Mayo Clinic Health System - Eye Care Center
•    Mayo Clinic Health System - Incontinence/Urology
•    Mayo Clinic Health System - Medical Store
•    Mayo Clinic Health System - Memory Clinic
•    Mayo Clinic Health System - Orthopedics Center
•    Mayo Clinic Health System - Pharmacy and Home Medical
•    Mayo Clinic Health System - Senior Services
•    Mayo Clinic Health System - Volunteers
•    Oakwood Homes and London Square Apartments
•    Royal Credit Union
•    Sacred Heart Hearing and Balance Center
•    Sacred Heart Hospital Center for Healthy Living
•    St. Joseph's Hospital
•    The Healing Place (Sacred Heart Hospital)
•    The Homeplace
•    The Meadows at Otter Creek
•    Travel Leaders
•    Wissota Health / Rutledge Home

Continental Breakfast Sponsor

•    Visiting Angels

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Service Organization Exhibitors  (2nd Floor in Davies Center)

•    Big Brothers Big Sisters of Northwestern Wisconsin
•    Center for Independent Living for Western Wisconsin
•    Children's Museum of Eau Claire
•    Chippewa Valley Care Coalition
•    Eau Claire Children's Theatre
•    Epilepsy Foundation
•    Genealogical Research Society of Eau Claire
•    Grandparents as Parents
•    Home Delivery Service - LE Phillips Memorial Public Library
•    Host Friend Program - UWEC Center for International Education
•    LE Phillips Senior Center
•    Meridian Group Inc.
•    Office for the Deaf and Hard of Hearing
•    State of WI - Office for the Blind and Visually Impaired
•    Triniteam Caregiver Program
•    UW-Eau Claire Continuing Education
•    UW-Eau Claire Foundation
•    Western Dairyland RSVP Volunteer Program
•    Wisconsin Association of Benefits Specialists

Sponsor / Exhibitor Booth Information

Exhibitor Halls are now full; however, we are creating a waiting list for both the main exhibitor hall (1st floor Marketplace) and the service organization exhibitor hall (2nd floor Blugold Living Room). If you would like to be placed on a waiting list, please contact Claire Couillard at 715-836-4648.

New this year!  Sponsorship Registration Forms are now available online.

To register, simply click the link inside the box to register your company or organization for an exhibitor booth or event sponsorship. 

  • The Main Sponsor / Exhibitor Hall is located in the Davies Center 1st floor Marketplace area near the registration tables. Please register early as space is limited. 
  • The Service Organization Exhibitor Hall is located in the 2nd floor Blugold Living Room area. Please register early as space is limited.

Deadline to get into Senior Americans Day brochure has passed.  Limited exhibitor booths available, reserve your space today!


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