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Marketing


Marketing involves the performance of activities that facilitate exchange, such as buying, selling, pricing, and transporting. Marketing uses strategies appealing to final consumers for business organizations, nonprofit entities, and individuals like political candidates. Careers in marketing typically begin with sales jobs and retail store management training, and progress (often with graduate study) to the management of functions like sales, advertising, distribution, market research, and purchasing. Generally, people who work in marketing develop research methodology, analyze data, conduct sales analysis, and develop marketing strategies. The University of Wisconsin – Eau Claire offers a comprehensive major or a minor in Marketing.


What will I learn from studying Marketing?

Knowledge:

A marketing major’s aptitude draws on functional knowledge including: having an in-depth understanding of selling functions, understanding uses for modern technology in the selling process, and understanding the relationship between sales and other marketing variables.

Skills:

  • Teamwork
  • Ability to influence and persuade
  • Interpersonal skills
  • Oral and Written communication skills
  • Quantitative skills

What are some of the interests and values related to Marketing?

  • Using intellectual curiosity and reasoning to search for new insights
  • Variety
  • Diversion
  • Selling
  • Creativity

What are related student and professional organizations?

Student:

Professional:

What career fields are related to a Marketing Degree?

Potential Employers:

Marketing graduates can use their education in a variety of fields. In many cases, their positions closely relate to their personal career interests, work values, and transferable skills. Graduates interested in art, for example, can pursue a career with advertising agencies, consulting firms, entertainment firms, franchises, the government, and wholesalers.

Potential Job Titles:

  • Account Representative
  • Distribution Manager
  • Buyer
  • Comparison Shopper
  • Marketing Planner
  • Market Researcher
  • Research Analyst
  • Promotions Director

What are some entry-level jobs held by UW – Eau Claire Marketing graduates?

  • Research Analyst, Life Time Fitness, Eden Prairie, MN
  • Sales Representative, Metro Sales, Minneapolis, MN
  • Entertainment/ Promotions Coordinator, Treasure Island, Red Wing, MN
  • Account Executive, Ameriquest Mortgage, West Allis, WI
  • Marketing Associate, YMCA, St. Paul, MN

How can I learn more about Marketing?

Department

Career Services:

  • Meet with a career counselor
  • Take interest inventories and self assessment tests
  • Ask An Alum & Friends, a database of UW – Eau Claire Alumni & Friends available for informational interviewing

Career Discovery Center:

  • Careers in Marketing, Lila B. Stair and Leslie Stair
  • Great Jobs for Business Majors, Stephen Lambert
  • Real People Working in Sales and Marketing, Blythe Camenson
  • Discovering Your Career in Business, Timothy Butler and James Waldroop
  • Real People Working in Communications, Jan Goldberg
  • Opportunities in Direct Marketing Careers, Anne Basye
  • Top Careers for Communications Graduates, Checkmark Books

Internet:

What are some opportunities for experiential learning in Marketing?

Internship

Internships are a way to gain hands-on experience in a position that interests you as a potential career. To find an internship in Marketing that suites your interests, visit Career Services (Schofield 230) and speak with a Career Associate about the many available internships. Contact your advisor or the Management & Marketing department chair about enrolling in MKTG 398 or 498 to obtain academic credit for your internship.

Directed Studies or Independent Study Class

By participating in an Independent or Directed Studies course, students will be able to research an area that they find particularly interesting. Contact your advisor about enrolling in MKTG 399, 495 or 499.