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Broadcast Journalism

A Journalism major with an emphasis in Broadcast Journalism prepares students for careers in radio, television and areas of the entertainment industry. Graduates are strong communicators and researchers in addition to having the critical thinking skills necessary to work in any field. Some of the possible career options include reporter, news director, news anchor, assignment editor, correspondent, writer, and producer. Broadcast Journalism is also a good degree for those with career interests in public relations, advertising, politics or communication careers. The University of Wisconsin – Eau Claire offers a major and a minor in Broadcast Journalism.

What will I learn from studying Broadcast Journalism?  

Knowledge:

Graduates with a degree in Broadcast Journalism develop effective oral, written, and visual communication abilities. Broadcast Journalism graduates also accurately present information and work under the pressure of deadlines. They also are able to effectively research and gather information along with thinking critically and analytically. Broadcast Journalism majors are aware of and understand the communication processes in diverse cultural, social, legal, and ethical contexts.

Skills:

  • Research and information-gathering skills
  • Stress and time management skills
  • Flexibility, versatility & adaptability
  • Interviewing & people skills
  • Technical skills in various forms of electronic media
  • TV, radio, and public affairs reporting skills

What are some of the interests and values related to Broadcast Journalism?

  • Oral & written expression and comprehension
  • Enterprising
  • Speech clarity
  • Independence
  • Personal integrity
  • Fluency of ideas
  • Promotion of accuracy, truth, & fairness
  • Competitive instinct
  • Intellectual curiosity
  • Dislike of routine

What are related student and professional organizations?

Student:

Professional:

What career fields are related to the Broadcast Journalism Degree?

Potential Employers:

Graduates with a Broadcast Journalism degree are able to work in the private and non-profit sectors. In addition to working in news, they can work for advertising agencies, book publishers, and public relations firms. They can also work in hospitals, community organizations, educational settings/organizations, libraries, and museums.

Potential Job Titles:

  • Anchor Person
  • News Director
  • Narrator
  • Production Assistant
  • Research Director
  • Program/Station Manager
  • Public Relations Specialist
  • Producer- TV, Film, Theatre
  • News Production Assistant
  • Radio/TV Announcer
  • Audio Engineer
  • Newscaster
  • Correspondent

What are some entry-level jobs held by UW – Eau Claire Broadcast Journalism graduates?

  • News Reporter, WEAU-TV 13, Eau Claire, WI
  • Morning Radio Show Host, Woodward Communications, Dubuque, IA
  • Media Buyer, Campbell-Mithun, Minneapolis, MN
  • Broadcast-Continuity Coordinator, KMWB-TV, Minneapolis, MN
  • Director , Eau Claire News Bureau, Eau Claire, WI
  • Junior Media Buyer , Laughlin Constable, Whitefish Bay, WI

How can I learn more about Broadcast Journalism?

Department

Career Services:

  • Meet with a career counselor
  • Take interest inventories and self-assessment tests
  • Ask An Alum & Friends, a database of UW – Eau Claire Alumni & Friends available for informational interviewing

Career Discovery Center:

  • Opportunities in Broadcasting Careers, Elmo I. Ellis; foreword by E. Culpepper Clark
  • Mulligan Guide to Sports Journalism Careers, Joseph F. Mulligan & Kevin T. Mulligan
  • Opportunities in Journalism Careers , Donald L. Ferguson & Jim Patten
  • Opportunities in Television & Video Careers , Shonan Noronha

Internet:

What are some opportunities for experiential learning in Broadcast Journalism?

Internship

Internships are a way to gain hands-on experience in a position that interests you as a potential career. To find an internship in Broadcast Journalism that suites your interests, visit Career Services (Schofield 230) and speak with a Career Associate about the many available internships. Contact your advisor or the Communication & Journalism department chair about enrolling in CJ 498 to obtain academic credit for your internship.

Directed Studies or Independent Study Class

By participating in an Independent or Directed Studies course, students will be able to research an area that they find particularly interesting. Speak with your advisor about enrolling in CJ 399, 495 or 499.