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Advertising

A graduate of the Mass Communication Advertising program is a communications generalist who can apply his or her knowledge and skills in a variety of settings. Students are able to apply their knowledge of communication processes to persuading, negotiating, and designing projects. They are also capable of evaluating and solving problems. The skills acquired in the Advertising emphasis of Mass Communication allow students the opportunity to coordinate and direct advertising and promotional campaigns, to represent agencies to clients, or handle the internal advertising efforts and/or supervision of the agency. The University of Wisconsin – Eau Claire offers a major and a minor in Mass Communications with an emphasis in Advertising.

What will I learn from studying Advertising?

Knowledge:

As an Advertising major, students gain knowledge of interpersonal, group, organizational, and mass communication processes. In addition, they acquire an awareness of the diverse cultural, social, legal, and ethical contexts of these communication processes. Graduates also expand their knowledge of the creative and technical aspects of communication and advertising.

Skills:

  • Persuading and negotiating
  • Managing time and resources
  • Collaborating with others and coordinating events
  • Conducting research and evaluating ideas
  • Developing budgets
  • Making presentations

What are some of the interests and values related to Advertising?

  • Artistic and creative design
  • Oral and written expression
  • Desire for achievement
  • Independence and initiative
  • Personal integrity
  • Competitive instinct
  • Imagination

What are related student and professional organizations?

Student:

Professional:

What career fields are related to the Advertising Degree?

Potential Employers:

Students who have completed the Advertising emphasis of Mass Communication are able to hold a variety of jobs because of their skills in effective communication. In addition to working in advertising agencies, Advertising graduates are necessary in a variety of areas of commerce such as: education, radio and television, non-profit organizations, private industry, and government agencies.

Potential Job Titles:

  • Account Executive
  • Advertising Manager
  • Hospitality Manager
  • Marketing Manager
  • Copywriting Specialist
  • Sales Representative
  • Purchasing Agent
  • Creative Director
  • Public Relations Specialist
  • Special Events Coordinator

What are some entry-level jobs held by UW – Eau Claire Advertising graduates?

  • Seminar Planner, Lorman Business Center, Eau Claire, WI
  • Account Executive, Ludlow Advertising, Minneapolis, MN
  • Account Coordinator, Makovsky & Co. Inc., New York, NY
  • Media Coordinator, Laughlin Constable, Whitefish Bay, WI
  • Technical Advertising Copywriter Support, Prostaff Personnel Services, Milwaukee, WI
  • Accounting Correspondence Representative, Lutheran Brotherhood Ins., Minneapolis, MN
  • Copywriter, Mason Shoe Company, Chippewa Falls, WI

How can I learn more about Advertising?

Department

Career Services:

  • Meet with a career counselor
  • Take interest inventories and self-assessment tests
  • Ask An Alum & Friends, a database of UW – Eau Claire Alumni & Friends available for informational interviewing

Career Discovery Center:

  • Careers in Advertising , Eva Lederman
  • Opportunities in Advertising Careers , S. William Pattis
  • Career Opportunities in Advertising and Public Relations , Shelly Field
  • Opportunities in Commercial Art & Graphic Design , Barbara Gordon
  • Opportunities in Sales Career , James Brecoll & Ralph M. Dahm
  • Sales Careers , Edward R. Newill & Louise M. Kursmark

Internet:

What are some opportunities for experiential learning in Advertising?

Internships

Internships are a way to gain hands-on experience in a position that interests you as a potential career. To find an internship in Advertising that suites your interests, visit Career Services (Schofield 230) and speak with a Career Associate about the many available internships. Contact your advisor or the Communication and Journalism department chair about enrolling in CJ 498 to obtain academic credit for your internship.

Directed Studies or Independent Study Class

By participating in an Independent or Directed Studies course, students will be able to research an area that they find particularly interesting. Speak with your advisor about enrolling in CJ 495 or 499.