Mass Communication
Mass communication prepares you to research, analyze, interpret, evaluate and present content effectively through various channels of communication. Each day mass communicators provide the public with information, persuasive material and entertainment content that helps make up the fabric of society. The UW-Eau Claire mass communication program prepares you to use the various media channels effectively.
Why study mass communication?
- Because of its role as an essential element in our society, mass communication helps you to:
- Enhance your oral, written and visual communication skills - the first skills at which employers look.
- Develop research and persuasive skills and strengthen your capacity for critical and analytical thinking.
- Understand mass communication processes in diverse cultural, social, legal and ethical contexts.
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Learn about the advantages of studying mass communication at UW-Eau Claire. |
Career options
Below are just a few examples:
- Advertising or marketing-related strategic communication
- Corporation and political communication or administration
- Public relations planning or administration
- Event planning or administration
Undergraduate programs
The UW-Eau Claire department of communication and journalism offers majors and minors in mass communication, journalism and communication (see separate Fact Sheets for communication and journalism) with the following areas of emphasis:
Mass communication majors/minors
- Advertising
- Public Relations
Journalism majors/minors
- Broadcast Journalism
- Print Journalism
Communication majors/minors
- Organizational Communication
- Public Communication
Special department admission requirements
No student may have both a major and a minor from the department of communication and journalism. Nearly all upper division courses (numbered 300 and above) required in major and minor programs are available only to students who have completed prerequisite courses with grades of C or above and whose total and resident grade-point averages are 2.5 or above.
High school preparation
- Students interested in the mass communication programs need a strong background in written and oral communication. Students also are encouraged to be involved in extracurricular activities such as their high school newspaper or yearbook, Junior Achievement or DECA organizations.
- All students who enroll at UW-Eau Claire are required to have a minimum of 17 college preparatory units including:
– 4 years of English (at least 3 composition and literature)
– 2 years of a single foreign language
– 3 years of math (algebra, geometry, 1 advanced college preparatory math)
– 3 years of natural science
– 3 years of social science (1 must be world or American history)
– 2 additional units in the areas already mentioned or other academic areas
Freshman course work (sample first year)
Most students take 30 credits (15 per semester) their freshman year. For mass communication majors/minors, courses commonly include:
- Engl 110, Introduction to College Writing
- CJ 105, Communication in the Information Age
- CJ 202, Fundamentals of Speech
- CJ 265/CJ 270, Fundamentals of Advertising/Public Relations
- General education
For more information
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