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Garfield Avenue project affects travel on lower campus.

The project is expected to be completed in fall 2018, and the footbridge will be closed from late May to late August in both 2017 and 2018.

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Marketing focuses on building customer relationships. It is a process that begins with discovering unmet customer needs and continues with researching the potential market; producing a good or service that satisfies targeted consumers; and promoting, pricing and distributing that good or service.

All organizations-profit-oriented and not-for-profit engage in marketing activities because all organizations must serve customer needs to succeed.

As a marketing student you will learn to...

  • Develop marketing strategy that maximizes a firm's share of the market and its profits while ensuring that the firm's customers are satisfied
  • Monitor trends that indicate the need for new products and services
  • Determine the demand for products and services offered by the firm and its competitors
  • Communicate marketing and sales information clearly and concisely to current and potential users
  • Become proficient in marketing industry specific software
  • Understand the importance of ethics in the marketing profession
  • Work effectively with people in project teams
  • Lead in the management of people

Careers in marketing include advertising, purchasing, retail buying, sales, brand or product management, store management, logistics, and events planning.

Management + Marketing

See specific details about our majors and minors.

Comprehensive Marketing Majors

60 credits, no minor required

General Marketing
The marketing program prepares students for success through a curriculum that includes a strong liberal education core, and major-specific coursework that provides in-depth knowledge of marketing and business. The program also helps students develop communication, teamwork, and problem solving skills, which are highly valued by organizations seeking to employ marketing professionals.

Marketing Analytics
The marketing analytics emphasis in the marketing program prepares students for success through a curriculum that includes a strong liberal education core, and major-specific coursework that provides in-depth knowledge of marketing, databases, and business. The program also helps students develop communication, teamwork, and problem solving skills, which are highly valued by organizations seeking to employ marketing analysts.

Professional Sales
The professional sales emphasis in the marketing program prepares students for success through a curriculum that includes a strong liberal education core, and major-specific coursework that provides in-depth knowledge of marketing, sales, and business. The program also helps students develop communication, teamwork, and problem solving skills, which are highly valued by organizations seeking to employ sales professionals.

Marketing Minor

24 credits

Gives students an overview of marketing principles and practices. The minor is available to all College of Business students except those majoring in marketing.

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