Management + Marketing
Position yourself to lead in a global economy.
The UW-Eau Claire Department of Management and Marketing offers
some of the most sought-after majors on campus. You'll be able to interact with
your professors and instructors, compete at regional and national events, and
collaborate on real-world projects. These experiences prepare you for a successful
career in health care administration, international business, management or marketing.
What kind of career path should I expect?
Majors in the Department of Management & Marketing give you access to a wide variety of career opportunities. Not only will you be prepared to work in the business world, but the knowledge and experience you'll gain provides you with skills that apply to other careers outside of the business world, too.View majors and minors
Building a business while earning degrees
A growing number of Blugolds are starting their own businesses while still working toward their bachelor's degrees. Meet several ambitious students who are earning money and gaining real-world experience while also continuing to excel in the classroom.
building a park AND building a resume
Kyle Gostomski is using the skills he’s gaining through his business classes to create new opportunities for people in Eau Claire who share his passion for skateboarding.
Keiser, Pischer, and Sipe named top Blugold Sales Challenge finalists
Kelsey Keiser, Koral Pischer and Eric Sipe were the three top finalists at the 13th Annual Blugold Sales Challenge, held September 26–27, 2014 on the UW-Eau Claire campus. The event was sponsored by Northwestern Mutual.
A head for numbers AND a heart for sports
Blugolds are encouraged to pursue multiple passions as they prepare for their future. For Tomas Benzo, it means discovering opportunities that will allow him to merge multiple passions into a single career path. It’s what we call the power of AND.
Management grad earns NCAA postgraduate scholarship
Liz Amici ’11, a UW-Eau Claire management graduate, is the recipient of a prestigious NCAA sports postgraduate scholarship.
Making important Connections
Future entrepreneurs are getting a glimpse of what their future might hold, thanks to a partnership with Volume One.
Siblings make it easier for Blugolds to find housing
Creating and operating a website as siblings has given the brother-sister team an opportunity to grow closer while gaining significant experience in the business world.
Failure isn't final
Focusing on failure rather than success won Olivia Aschenbrenner the honor of December 2014 Outstanding Marketing Student.
Award-winning faculty and staff
From on-campus organizations to international associations, our faculty and staff have been recognized for their outstanding teaching, advising, scholarship, and service. View the various awards and honors that our faculty and staff have received.
Aschenbrenner named Dec. 2014 Outstanding Marketing Student
Olivia Aschenbrenner was named Outstanding Marketing Student by the UW-Eau Claire marketing faculty for her scholarship, leadership, and community service.
UW-Eau Claire management students excel on national HR exam
UW-Eau Claire students scored 30% higher than the national pass rate on the Society for Human Resource Management (SHRM) Assurance of Learning exam. This is the highest pass rate nationally in 2014.
AMA introduces 2014-15 Case Team
Another school year has started which means the American Marketing Association has announced the start of its annual international collegiate case competition.
Nahm receives Chuck Tomkovick teaching award
Dr. Abraham Nahm, professor of management, is the recipient of the University of Wisconsin-Eau Claire Chuck Tomkovick Department of Management and Marketing Teaching Excellence Award.
Management and Marketing Department Awards 2014-15 Scholarships
Seven students from the Management & Marketing department received scholarships and were recognized on December 12, 2014.
UW-Eau Claire entrepreneurs take 2nd at state business start-up competition
University of Wisconsin-Eau Claire students Spencer Beard and Bradley Price took second place in the Wisconsin Big Idea Tournament (WBIT), a competition that sought to increase new business start-ups and job creation.
Management graduate uses algorithms to help businesses get the most from Facebook
Chad Wittman ’08, a UW-Eau Claire management graduate, is the founder of EdgeRank Checker, the analytics tool used by Facebook.
Donnellan named 2014 College of Business Outstanding Senior
David Donnellan, a management major from Eau Claire, WI, has been named the 2014 College of Business Outstanding Senior by the business college faculty and staff. He will graduate in May 2014.
Hinz named Outstanding Business Communication Student
Jason Hinz, a University of Wisconsin-Eau Claire marketing major from Oregon, WI, is the recipient of the 2014 Outstanding Business Communication Student Award. He will graduate in May 2014.
AMA members to compete in New Orleans at international conference
Twelve University of Wisconsin-Eau Claire business students will travel to New Orleans to attend the 36th Annual American Marketing Association International Collegiate Conference, April 10–12, 2014.
National sales champions
The University of Wisconsin-Eau Claire Sales Team took first place in the undergraduate division at the 16th National Collegiate Sales Competition (NCSC).
UW-Eau Claire student entrepreneurs present ideas at the Wisconsin Big Idea Tournament
University of Wisconsin-Eau Claire student teams participating in the first stage of the Wisconsin Big Idea Tournament (WBIT) will present their new business ideas to area economic development leaders, and UW-Eau Claire students and faculty
UW-Eau Claire AMA case team makes finals
For the third year in a row, the University of Wisconsin-Eau Claire American Marketing Association (AMA) case team has been named a Top 10 finalist in the annual AMA International Collegiate Case Competition.
UW-Eau Claire College of Business maintains prestigious AACSB business accreditation
The College of Business at the University of Wisconsin-Eau Claire has maintained its business accreditation by AACSB International—The Association to Advance Collegiate Schools of Business.
UWEC management grad returns from fourth tour of duty in the Middle East
Ryan Severson ’03, a UW-Eau Claire management graduate, is a master sergeant in the Wisconsin Air National Guard who has returned from his fourth tour of duty overseas.
Marketing alumna launches beverage business
Erica (Schmaelzle) Zdroik ’01, a UW-Eau Claire marketing graduate, has recently launched Sangria by Lovino, a new ready-to-drink bottled sangria, with the help of her husband, Jamie.
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