Graphic Standards Guide: Quick Reference Checklist

Use the official university wordmark prominently on the front cover of every publication and in any advertisement or display.
The official University of Wisconsin-Eau Claire seal or medallion must appear on the front or back cover of every publication and prominently in any advertisement or display.
The university medallion artwork is suggested for use on full-color publications.
The official UW-Eau Claire seal or medallion and wordmark must appear on display newspaper and magazine advertisements.
Do not use the acronym UWEC or UW-EC. Also, the bridge logo may no longer be used.
The official UW-Eau Claire colors are navy (to match PMS 281) and gold (to match PMS 123). When old gold is desired, match PMS 465.
One of the approved affirmative action statements must appear on recruitment materials and is discretionary but encouraged on other materials.
One of the official athletics marks and the official university wordmark (with sufficient separation between them) must appear on every UW-Eau Claire athletics publication and prominently in every UW-Eau Claire athletics advertisement or display.