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Graphic Standards Guide: Quick Reference Checklist

  • Use the official university wordmark prominently on the front cover of every publication and in any advertisement or display.
  • The official University of Wisconsin-Eau Claire seal or medallion must appear on the front or back cover of every publication and prominently in any advertisement or display.
  • The university medallion artwork is suggested for use on full-color publications.
  • The official UW-Eau Claire seal or medallion and wordmark must appear on display newspaper and magazine advertisements.
  • Do not use the acronym UWEC or UW-EC. Also, the bridge logo may no longer be used.
  • The official UW-Eau Claire colors are navy (to match PMS 281) and gold (to match PMS 123). When old gold is desired, match PMS 465.
  • One of the approved affirmative action statements must appear on recruitment materials and is discretionary but encouraged on other materials.
  • One of the official athletics marks and the official university wordmark (with sufficient separation between them) must appear on every UW-Eau Claire athletics publication and prominently in every UW-Eau Claire athletics advertisement or display.
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