print header

Graphic Standards Guide: Athletics marks and mascot/nickname

Pictured below are the official UW-Eau Claire athletics marks, which give a consistent and recognizable look to the athletics program. One of these athletics marks and the official university wordmark (with sufficient separation between them) must appear on every UW-Eau Claire athletics publication and prominently in every UW-Eau Claire athletics advertisement or display. Please refer to the section on licensing for proper use of these marks.

Esports

*Do not download these images for print. Their resolution has been reduced for use on this Web page and will not print well. Click here for a downloadable version.

Mascot/nickname*

No mascot currently is authorized or recognized by UW-Eau Claire. The nickname "Blugold" is derived from the university's official colors of blue and gold and is often associated with UW-Eau Claire athletics. It should appear as one word, spelled Blugold or Blugolds:

blugolds

*Do not download this image for print. Its resolution has been reduced for use on this Web page and will not print well. Click here for a downloadable version.

Excellence. Our Measure. Our Motto. Our Goal.