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Graphic Standards Guide: The University Seal and Medallion

The UW-Eau Claire seal is the official symbol used to represent the university in official documents. Since its inception in 1916, UW-Eau Claire has stood for excellence in education. For its Golden Jubilee year, 1965-66, the late art professor Kenneth Campbell designed the seal showing the Council Oak tree in the center with the lamp of learning and the word “Excellence.” The tradition of the Council Oak — a handsome tree formerly located on the south lawn of the lower campus — is that more than 100 years ago it was the meeting place for members of the Sioux and Chippewa tribes.

As part of our new marketing initiatives, it has been decided that use of the university seal will be reserved for official communications from the office of the Chancellor. 

If it is determined that the seal is appropriate for your purposes, the university Publications Office  can provide you with a copy of the seal, medallion or halftone of the medallion on paper or electronically. To retain the quality of the image, do not size the seal or medallion smaller than five-eighths of an inch in diameter.

Excellence. Our Measure. Our Motto. Our Goal.