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General Best Practices

"A perfectly-written viral post on social media isn't genuinely social until it provokes authentic human interaction in real life."

 Jason Falls

Be Accurate. Make sure that you have all the facts before you post. It's better to verify information with a source first than to have to post a correction or retraction later. Cite and link to your sources whenever possible-that's how you build community.

Be Transparent. If you participate in or maintain a social media site on behalf of the university, clearly state your role and goals. Keep in mind that if you are posting with a university username, other users do not know you personally. They view what you post as coming from the university. Be careful and be respectful. What you say directly reflects on the university. Discuss with your supervisor the circumstances in which you are empowered to respond directly to users and when you may need approval.

Be Timely. Assign an administrator who can regularly monitor posts and content. Aim for standard times for postings and updates. Followers will stop paying attention if you overload them with information.

Respect Others. The University respects the dignity of others and is committed to civil and thoughtful discussion of opposing ideas. Adherence to those ideals is expected of everyone who represents the UW-Eau Claire community.

Be Thoughtful. If you have any questions about whether it is appropriate to write about certain kinds of material in your role as a UW-Eau Claire employee, ask your supervisor before you post.

Maintain confidentiality. Do not post confidential or proprietary information about UW-Eau Claire, its students, its alumni or fellow employees. Use good ethical judgment and follow University policies and federal requirements, including FERPA and HIPAA.

Use of UW-Eau Claire Trademarks. If you create a social media site on behalf of the university, you may use simple graphics that represent the UW-Eau Claire brand. Integrated Marketing and Communications ( can provide guidance with graphics and design. More information on brand standards is available below.

Special Note for Instructors Using Social Media in the classroom. UW-Eau Claire has developed specific guidelines regarding the use of technical resources (including social media) for classroom instruction. Please contact April Pierson for assistance (

Branding standards

Sharing a consistent look and feel across the brand is important, and the Integrated Marketing and Communications team has created guidelines to help with everything from writing content to creating graphics.

Editorial Style Guidelines
Consistent editorial standards project an image of cohesiveness both on and off campus. We will review entries annually and make necessary changes.

If you are looking for a rule on anything not listed in these guidelines, consult the The Associated Press Stylebook (online subscriptions and the print edition are available at , or send an email to .

Graphic standards guide
The Power of AND brand standards offer the audience a chance to "peek" into a scene. The link above will over more information about when to use the Power of AND wordmark and other graphics standards to follow.

For a profile picture that fits the sub-brand guidelines, please reach out to for a template.

Naming conventions

To be easily recognized as an account affiliated with the university, be sure that "University of Wisconsin-Eau Claire," "UW-Eau Claire," or "UWEC" is in your name. It is important to have this ready when you setup your account, since some platforms make it difficult to change your account name.

For Twitter, Instagram or Snapchat, be sure to use "UWEC" in your name. @UWECnews, @UWECathletics, @UWECbiology.

For student organizations, please add "at UW-Eau Claire" or "at UWEC" to the end of your name. "Biology Club at UW-Eau Claire," "AMA at UW-Eau Claire" etc.

If you have any questions about naming your accounts, please contact us at

Best practices one-sheets

Not only does social media change frequently-a new platform here, new tech there - each platform updates regularly. That's why we have created these one-sheet guides for the platforms we use the most. We'll update them as the platforms change so you'll always have the most useful information.

(Links coming soon)

#UWECsocial Best Practices - Facebook
#UWECsocial Best Practices - Twitter
#UWECsocial Best Practices - Instagram
#UWECsocial Best Practices - LinkedIn
#UWECsocial Best Practices - Snapchat
#UWECsocial Best Practices - YouTube


#UWECsocial is a group of social media account managers at UW-Eau Claire that meets monthly to talk about best practices and how we can work together to expand the reach of our brand. Together we are able to share ideas and expertise, as well as discuss how we can elevate each account. All account managers for any university related account (departments, offices, student orgs, etc.) are welcome and encouraged to attend! You can also join our Facebook group to keep the discussion going here.


The following sources are used throughout the social media guidelines: