Measures of Communication W. Robert Sampson University of Wisconsin-Eau Claire
 

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Communication Audits
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CJ
Department of Communication and Journalism
 
University of Wisconsin-Eau Claire
    
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 Central States Communication Association

Comparison of Communication Audit Questionnaires

    OCS CSQ ICA OCD OCP SOC
 General Structure            
  Total Items 35 52 134 76 60 128
Communication Items 27 40 109 54 60 117
Demographic Items -- 5 12 7 -- --
Outcome Variables -- 6 13 7 -- 11
Communication-Related Items 8 -- -- -- -- --
Organization-Specific Items -- -- -- 8 -- --
  Dimensions 16 8 13 12 8 11
  Response Format
  Type of Scale 7-point 7-point 5-point 5-point 5-point 5-point
  Open-ended None Limited Extensive Extensive Moderate Moderate
  Multiple Choice -- 5 items 12 items 16 items -- 8 items
  Administration
  Ease of administration High High High Moderate High High
  Ease of tabulation High High  Moderate Moderate High High
  Past use of instrument Moderate Moderate High High Moderate Moderate
  Norms available No Yes Yes Yes Yes* Yes
  Psychometric Data
  Reliability
Overall

.70

.94 .838 n/a .97***
Interitem within scale .84 to .53 .86 to .75 .90 to .70 .94 to .73
Item to total .39 to .22
  Validity
Face Validity High High High High High High
Discrimination Validity High High High n/a n/a High
Factor Stability Moderate Moderate Low Moderate n/a Moderate
               
 
 
 
 
 
 
     

   

           

Academy for Human Resource Development

Academy of Management

American Society for Training and Development

International Communication Association

National Communication Association

Academy for
Human Resource Development

Academy of Management

American Society  for Training and Development

International Communication Association

National Communication Association

 

Updated: September 10, 2005      

 

CJ 307/507 -- Small Group Communication CJ 350/550 -- Human Resource Development C J 450/650 -- Human Resource Development Seminar CJ 457/657 -- Leadership Development CJ 459 -- Organizational Communication Analysis