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Guide
1--Additional Insights on Test One |
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Toulmin Model |
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Be able to name,
define, and identify or offer examples of Claims, Warrants, and
Data; be able to list and define the three types of claims and
identify or offer examples of each. |
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Professional Organizations |
| Given
the initials, be able to name the organizations. Given the
names of publications, or a description of services and
constituencies, be able to name the organization. |
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Research Guidelines, IRBs |
| Be
able to list and define the three essential characteristics of
informed consent. Be able to define and explain
informed consent, confidentiality, deception, minimal risk. |
| From
the Main Text, Investigating Communication |
| Chapter
1: Introduction to the Research Culture |
| Be able to
explain the importance of
research in supporting claims. Be able to define, compare, and
contrast proprietary research and scholarly research. Be able to define, compare
and contrast the Positivist and Naturalist research paradigms.
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Chapter 2: Introduction to the
Research Culture. |
| Be able to
define, compare, and contrast basic and applied research, and the forms of
applied research. Be able to define, write, and identify effective
research questions and hypotheses. Be able to define, identify
and/or compare/contrast independent, dependent, and intervening
variables;
ordered and nominal variables, one-tailed
and two-tailed hypotheses, positive and negative
relationships. |
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Chapter 3: Finding, Reading and Using Research. |
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Be able to define, compare, and contrast
primary and secondary research; scholarly journals, scholarly
texts, conference paper; peer review and blind review. |
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Chapter 4: Observing and Measuring Communication Variables. |
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Be
able to define, compare, and contrast conceptual and operational
definitions. Be able to cite
Barker’s three questions/criteria for evaluating operational
definitions. Be able to write
or identify a clear operational definition. Be
able to explain basic concept of triangulation.
Be able to define/compare/contrast the following measurement
scales: nominal, ordinal, ipsative, normative interval, ratio, Likert,
Likert-like, semantic
differential, and Thurstone. Be able to cite or identify relative advantages of questionnaires and
interviews. Be able to define
and contrast direct and indirect observation (no questions about
various measures used in indirect observations).
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Chapter 5: Designing Valid Communication Research |
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Be able to
define and explain "validity" and "reliability;" be
able to list, name, define, and explain the two types of validity; be able
to identify and explain the three threats to validity. Be able
to identify the three criteria used to establish external
validity. Given an
example or a definition, be able to name the following terms: measurement
reliability,
measurement error, pilot study, reliability coefficient, test-retest
method, alternative procedure method, coefficient of equivalence, split
half reliability (note the four methods), Be able
to define/compare/contrast/identify content validity, criterion-related
validity, and construct validity; be able to define and relate the
following terms to the previously listed forms of validity: face validity,
concurrent validity, convergent validity, predictive validity. Be
able to define "random sampling" and explain its importance; be
able to define population/universe, target group, census, sample; be
able to explain/compare/contrast sampling error, simple random
sample, random number table, systematic sample, stratified sample,
proportional stratified sample, nonrandom sample, convenience sample,
volunteer sample, purposive sample, quota sample, and network
sample. |
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