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Reading Guide
P. Shockley-Zalabak (2002).
Fundamentals of Organizational Communication |
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Chapter 1 -- Organizational
Communication: A Competency-Based Approach |
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Be able to list and define the four
competencies included in the "competency-based approach" of our text,
Be able to explain the role of self-assessment in self-development. |
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Chapter 2 --
Frameworks for Understanding Organizational Communication |
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Be able to define organizational
communication, "shared realities," and the following elements of
the human communication process:
message, channel, noise,
competence,
field of experience, context, effect.
Be able to explain communication as the construction of shared realities;
the relationship of
organization as organizing. |
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Chapter 3 -- Theoretical Perspectives for Organizational Communication |
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Be able to define the following terms and
explain their relevance to organizational communication:
functional
approach, meaning-centered approach, input, throughput, output, open
system, closed system, functions (message functions, organizing functions,
relationship functions, change functions), communication networks,
communication channels, communication load, distortion, organizing, identification,
identity, rules,
structuration. socialization (anticipatory
socialization, etc.), Be able to compare and contrast functional
approach and meaning-centered approaches to communicaton. |
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Chapter 4 --
Communication Implications of Major Organizational Theories |
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Be able to define the following terms and
explain their relevance to organizational communication: Scientific
Management,
all fourteen principles of management unity
of command, unity of direction. scalar chain, Fayol's bridge) , planning, organizing,
controlling, bureaucracy, chain of command, Human Behavior School, principles of coordination, Hawthorne Effect, Theory X and Theory Y.
Participative Management, System IV, integrative perspectives, bounded
rationality,, Linking Pin, elements of culture,
In Search of Excellence, Sensemaking Model. Be able to explain the contributions of
each of the following persons (or match the person to the
contribution): Frederick Winslow Taylor, Henri Fayol, Max Weber,
Mary
Parker Follett, Elton Mayo, Douglas McGregor, Rensis Likert,
Tom Peters &
Bob Waterman, Karl Weick, Terrence Deal & Allen Kennedy; Edgar Schein. Be able to identify communication implications of Scientific
Management and Human Behavior Theories of Organization. |
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Chapter 5 --
Individuals in Organizations |
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Be able to explain, name, and/or identify the
author of each of the following theories: Maslow's Need Hierarchy;
Herzberg's Two-Factor Theory; McGregor's Theory X and Theory Y; B. F.
Skinner (it's called "Behaviorism" or "Reinforcement Theory"). Be
able to define communication networks, and to name, define, and/or explain
each of the network roles (this includes advantages and limitations).
Be able to define diversity (note that the author's definition does not
match the UWEC definition) and identity trends in diversity.
Be able
to identify/cite factors affecting formation and maintenance of
interpersonal relationships--in general, between supervisors and
subordinates, among peers. Be able to explain/identify barriers and
alternative approaches to Valuing Diversity. |
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Chapter 6 -- Groups
in Organizations |
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Be able to define, compare and
contrast, cite specific advice and data about the usage
of primary work
teams,
project teams, self-managing teams, quality teams, task force
groups, focus groups, and the team-based organization. Be familiar
with issues and concerns regarding each, especially the team-based
organization.
Be able to define the stages of group development
(a.k.a. Tuckman Model) and arrange them in order. Be able to list
the three types of Group Communication roles (according to Benne and
Sheats) and to define, compare and contrast, cite or identify (and define)
examples of each. Be able to answer specific questions about
"Influences on group members" and increasing group participation.
Be able to identify positive and negative participation behaviors.
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Chapter 7 --
Leadership and Management Communication |
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Be able to define, compare,
and contrast "Leadership" and "Management (at beginning and end of
chapter)" Be able to name or describe each of the following general
approaches to leadership theory: Trait Approaches, Style Approaches;
Situational Approaches; and Transformational Approaches. Be able to
cite or identify specific theories related to each category. Be able
to concisely define or identify (and provide authors' names) for each of
the following: Managerial/Leadership Grid, Situational Leadership,
SuperLeadership, empowerment, high-speed management, high participation
processes. Be able to formulate specific advice regarding strategic
communication objectives and communication tactics for leadership. . |
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Chapter 8 --
Participating in Organizations; Developing Critical...Competencies |
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Be able to define, compare, and contrast
"decision making" and "problem solving." Be able to define and to
identify advantages/disadvantages (appropriate/inappropriate) uses of
various methods for decision making and problem solving. Be able to
define, compare and contrast the problem solving processes. Be able
to explain how to increase credibility, analyze audience and context,
prepare and present material. |
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Chapter 9 -- Organizational Conflict: Communicating for Effectiveness |
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Be able to define conflict, conflict episode,
list and define, identify, and/or explain the following stages of a
conflict episode; be able to identify, define, explain and classify
communication tactics which escalate, avoid, maintain, and/or reduce
conflict. Be able to name, define, cite strengths and weaknesses and
appropriate uses for each conflict mode. Be able to define
/compare/contrast negotiation, bargaining, mediation, third party
arbitration. Be able to define and explain sexual harassment,
discrimination, Pepper's theory of marginality, Be able to identify/offer
specific advice for dealing with climate. |
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Chapter 10 --
Strategic Organizational Communication: Professional Applications... |
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Be able to define and offer specific advice
relevant to strategic management, SWOT, strategic organizational
communication, environmental scanning, public
relations, internal
communications, issues management, media relations, crisis management, marketing, marketing today, integrated marketing communications,
organizational development, human resource development. |
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Chapter 11 --
Applications of Organizational Communication |
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Not assigned |
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Chapter 12 --
Organizational Communication Values and Ethical Communication Behaviors |
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Be able to define and offer specific advice
relevant to values (in organizational communication), value systems, value
congruence, value orientations, instrumental values, terminal
values, work values, self-esteem, locus of control, ethics, utilitarian
theory, theory of rights, theory of justice. ethical communication, four
habits (of ethical communication behavior), the organizational conundrum.
Be able to explain and offer advice for dealing with each of the ethical
dilemmas in organizational communication, |
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