University of Wisconsin-Eau Claire


News Bureau . Schofield Hall 201 . Eau Claire, WI 54702
phone: (715) 836-4741
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Author of 'Mad Cow U.S.A.'
To Speak at UW-Eau Claire

 MAILED:  Oct. 18, 2004

EAU CLAIRE — John Stauber — investigative writer, democracy activist and author of "Mad Cow U.S.A." — will be the featured speaker for The Forum lecture series at the University of Wisconsin-Eau Claire on Thursday, Oct. 28.

His program, "How Now, Mad Cow?" will begin at 7:30 p.m. in Zorn Arena.

John Stauber has been described by "Fast Food Nation" author Eric Schlosser as "(one) of America's bravest, finest journalists." Stauber was thrust into the international media spotlight last December when he became known as the man who had predicted the emergence of mad cow disease in the United States in his 1997 book "Mad Cow U.S.A.: Could the Nightmare Happen Here?".

Well before the related ailment chronic wasting disease was found in Wisconsin, Stauber warned publicly that it would spread to Wisconsin and urged that no deer or beef be consumed unless it had been tested for CWD and mad cow disease.

Co-authored by Sheldon Rampton, "Mad Cow U.S.A." revealed how mad cow disease has emerged as a result of modern, intensive farming practices whose true risks are kept hidden by government and industry denials.

"It's not just cows that are mad — so are our so-called 'consumer protectors,'" said radio host Jim Hightower. "You'll be mad as hell too after reading this dynamite book."

Chemical and Engineering News called it "the kind of book you can't put down. It tells with great clarity a complicated story that interweaves intrigue, horror, massive economic interests, cannibalism, death, and some rather curious science. ... (The authors) have done the legwork and research necessary to produce a solid accounting of the affliction of mad cow disease, the mess that was made of handling it in Britain, and its implications for the U.S."

John Stauber is founder and executive director of the Center for Media and Democracy in Madison, a non-profit educational organization that publishes PR Watch quarterly and investigates and exposes corporate and government spin campaigns. His involvement and leadership in controversial public issues began in high school in the 1960s when he organized to stop the war in Vietnam and for the first Earth Day. He has since founded or worked with many advocacy and public interest groups at the local, national and international levels, including the Coalition for Economic Alternatives, Peoples Bicentennial Commission, Citizens National Forest Coalition, Friends of the Earth and the Action Coalition for Media Education.

Stauber writes for various periodicals and Web sites, including The Nation, The Progressive, Alternet and Common Dreams. An investigator and writer on a variety of issues, he has been featured, interviewed or quoted in the Washington Post, The New York Times, USA Today and Business Week, as well as the broadcast news media. He and Rampton also collaborated on the books "Toxic Sludge Is Good for You: Lies Damn Lies and the Public Relations Industry" (1995), "Trust Us, We're Experts! How Industry Manipulates Science and Gambles With Your Future" (2001), "Weapons of Mass Deception: The Uses of Propaganda in Bush's War on Iraq" (2003), and "Banana Republicans: How the Right Wing Is Turning America Into a One-Party State" (2004).

Reserved seating is $7 for the public, $5 for those 62 and older and UW System or Chippewa Valley Technical College faculty and staff, and $3 for those 17 and younger and UW System or CVTC students. Tickets are available at the Service Center counter in the east lobby of Davies Center and also will be sold at the door. The Service Center is open Monday through Friday 7 a.m. to 11 p.m., Saturday 7:30 a.m. to 11 p.m. and Sunday 10:30 a.m. to 11 p.m.

Patrons also may charge their tickets to MasterCard or Visa when they order by phone. Call (715) 836-3727 — or, outside the immediate Eau Claire area, call toll-free (800) 949-UWEC. A $3 handling fee will be added to all telephone charge orders.

Wisconsin Public Radio and Community Television have contributed generous promotional support to The Forum. Park Inn and Suites Eau Claire (715-838-9989) at 3340 Mondovi Road is the exclusive accommodations partner for The Forum.

Funded by the students of the University of Wisconsin-Eau Claire, The Forum is administered by the Activities and Programs office.



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 Judy Berthiaume, Director
UW-Eau Claire News Bureau
Schofield 201
(715) 836-4741

Updated: October 15, 2004