Vol. 53, No. 19Second Week • Spring Semester • Jan. 30, 2006

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Featured Articles

Mogensen Education Lecture to feature national authority on school violence

Todd Hoffner steps down as head football coach

Expert to lead events addressing high-risk drinking

Participants sought for women's fitness study

Campus hosts visiting scholar from Tajikistan

Feb. 1 reception kicks off Black History Month

Campus Campaign gifts can provide department support

OPID invites conference development grants

Researchers say Super Bowl '06 hype is 'extra large'

 

Mogensen Education Lecture to feature
national authority on school violence

Bill Bond
Bill Bond

Nearly 37 years after Martin Mogensen was killed by a troubled student at a Wisconsin junior high school, his daughters are helping make it possible for current and future teachers to learn more about school climate and how it relates to bullying and school violence. The 2006 Martin Mogensen Education Lecture at UW-Eau Claire, which was started by Marti Mogensen and Margaret Mogensen Nelson, will feature Bill Bond, one of the country's preeminent authorities on school violence and related issues. The lecture will begin at 4:30 p.m. Feb. 8 in Phillips Recital Hall of the Haas Fine Arts Center.

Bond, a resident practitioner for safe and orderly schools for the National Association of Secondary School Principals, has personal experience with school violence and its tragic consequences. He was the principal of Heath High School in Paducah, Ky., when a 14-year-old freshman shot and killed three of his fellow students in 1997. In his role with NASSP, Bond travels the country sharing his experiences with school violence and what he's learned since the 1997 shootings. Full story. Go to top of page

Todd Hoffner steps down as head football coach

Todd Hoffner
Todd Hoffner

After seven years as the UW-Eau Claire head football coach, Todd Hoffner is stepping down to accept a coaching position at the University of South Dakota, an NCAA Division II program. Hoffner's resignation becomes effective Feb. 10. He will take over as the offensive coordinator for Ed Meierkort's Coyotes. Meierkort and Hoffner coached against each other when Meierkort was the head coach at conference rival UW-Stout. Hoffner leaves Eau Claire tied for second with Ade Olson in all-time football coaching victories behind Hall of Fame coach Link Walker. He finished with a 42-28 (.600 winning percentage) overall record and a 29-20 mark in Wisconsin Intercollegiate Athletic Conference competition. Full story.

Expert to lead events addressing high-risk drinking

Tom Workman
Tom Workman

An expert on underage drinking and the collegiate drinking culture will be in Eau Claire Feb. 7-8 to give presentations on high-risk drinking for UW-Eau Claire representatives, public school teachers and community members. Tom Workman, a member of the Student Involvement staff at the University of Nebraska-Lincoln, will talk about building coalitions to address high-risk drinking. At several events in the community and at UW-Eau Claire, he will present the strategies and successes that Lincoln, Neb., has experienced related to the collegiate drinking culture and the community. Workman holds a doctorate in communication studies and did his dissertation on the collegiate drinking culture. His upcoming presentations are funded through a grant to the Eau Claire Area School District, UW-Eau Claire and the Eau Claire City/County Health Department to address underage drinking in Eau Claire. Full story and schedule of presentations. Go to top of page

Participants sought for women's fitness study

Lance Dalleck consulting with client
Lance Dalleck, right, UW-Eau Claire assistant professor of kinesiology, will lead a women's fitness study that begins in mid-February. (Photo courtesy of the University of New Mexico College of Education, photograph by Corrie Photography.)

UW-Eau Claire kinesiology faculty will begin conducting a new fitness study in mid-February and are looking for approximately 30 women between the ages of 18 and 45 to participate. University students, faculty and staff and community members are welcome to apply. Assistant professor of kinesiology Lance Dalleck, who will lead the study, said most fitness studies typically work with white adult males, while women, children and minority groups are studied less often. He hopes to change that and at the same time challenge the appropriateness of some current fitness recommendations.

Dalleck will interview potential participants to make sure they are appropriate subjects and to ensure they understand the requirements of the study and the commitment of time necessary for participation. "We're estimating a commitment of three to five hours a week each week to complete the exercise program," Dalleck said, noting that subjects will be tested before and after the study for things like aerobic fitness, cholesterol, blood pressure, and body composition. To apply to participate in this study, contact Dalleck at (715) 836-3774 or dalleclc@uwec.edu. Full story. Go to top of page

Campus hosts visiting scholar from Tajikistan

Firuza Nosirova

Firuza Nosirova

Firuza Nosirova, a senior teacher of English from Khujand Branch of Technological University in Tajikistan, will spend the spring 2006 semester at UW-Eau Claire to improve her English teaching methodology. Nosirova is a participant in the Junior Faculty Development Program of the Bureau of Educational and Cultural Affairs of the U.S. Department of State. She is one of 70 fellows from Central Asia, including four from Tajikistan, selected for the semesterlong program, which invests in young faculty from countries in Eurasia and Southeast Europe. Nosirova, who is working out of the department of foreign languages, will observe English as a second language courses and methodology, and develop a specialized English course for economists and computer programmers for her university. Nosirova also is interested in learning about the university credit system, which was recently implemented at her school, and its alignment with world standards. Full story. Go to top of page

Feb. 1 reception kicks off Black History Month
Black History Month graphicFebruary activities at UW-Eau Claire in observance of Black History Month will begin Wednesday, Feb. 1, with a reception hosted by the Office of Multicultural Affairs from 3:30 to 5:30 p.m. in the Tamarack Room of Davies Center. The reception will feature profiles of famous African-Americans and their contributions to history, as well as samples of African-American foods. The following activities also are planned during Black History Month:

  • Thursday, Feb. 2: Break! The Urban Funk Spectacular, a New York City hip-hop dance company, will open the spring semester of the Artists Series at 7:30 p.m. in Zorn Arena.
  • Monday, Feb. 6, UW-Eau Claire will participate in the National Council of Teachers of English 17th Annual African-American Read-In from 10:30 to 11 a.m. in the Penthouse of Hibbard Hall. The featured reader will be David Jones, associate professor of English and women's studies.
  • Tuesday, Feb. 7, Selika Ducksworth-Lawton, associate professor of history, will host a free showing of the film "February One: The Story of the Greensboro Four" from 1-2:30 p.m. in the Davies Theatre.
  • Wednesday, Feb. 22: Guest speaker Dennis Biddle will give a presentation titled "Experiences in Negro League Baseball" at 1 p.m. in the Davies Theatre. Biddle is president of Yesterday's Negro League Baseball Players Foundation, LLC.

Full story. Go to top of page

Campus Campaign gifts can provide department support for scholarships, development and more

Keeping the Promise
Giving to benefit a specific department is an option available to current UW-Eau Claire faculty and staff considering how to direct their gifts to Campus Campaign 2006, "Keeping the Promise." Information about UW-Eau Claire Foundation scholarships is available online. Those interested in creating a new fund for a particular department should contact Heidi Fisher at 836-3819 or fisherhl@uwec.edu.

Through the UW-Eau Claire Foundation's Fulfilling the Promise of Excellence campaign, 88 new funds were established during fiscal year 2004-05 to support student scholarships, faculty and staff development, department advancement and equipment and technology needs. Most of these funds were created with gifts received from alumni as a demonstration of their appreciation for the quality of education they received here.

The department of economics has actively engaged its alumni for many years and is now realizing the benefits of those ongoing relationships. The department has an alumni mentoring program, department newsletter, alumni gatherings and other activities. The department also regularly seeks information from alumni through surveys and other feedback mechanisms. As a result of this ongoing link, economics alumni have been eager to support the department with new funds. Full story. Go to top of page

OPID invites conference development proposals
OPID logoThe UW System Office of Professional and Instructional Development (OPID) invites proposals from system faculty and staff for grants of up to $1,000 for development and sponsorship of local, regional and systemwide workshops and conferences focused on the improvement of teaching.

OPID is particularly interested in proposals that focus on the scholarship of teaching and learning, and in activities that build upon existing campus initiatives focused on teaching and learning. Proposals also can suggest opportunities for faculty and staff who have received previous Undergraduate Teaching and Learning Grant (UTLG) program grants to share those projects and their results with colleagues. OPID Conference Development Grants also support workshops, seminars or conferences on teaching-related subjects, including meetings of faculty or staff in a particular discipline to discuss teaching issues raised by that discipline. Proposers may invite guest speakers to give presentations as part of their programs. Funds typically support travel, materials and some expenses incidental to the funded event; they are not intended to support conference travel for individual faculty members attending non-OPID-funded events.

Proposals from UW-Eau Claire faculty and staff must be approved by Linda Carpenter, UW-Eau Claire's OPID administrative representative, before they are forwarded to the OPID office. Proposals are due in UW-Eau Claire's Network for Excellence in Teaching office (Schofield 30/44) on March 1. Proposers may request additional details and guidelines from Donna Silver, OPID assistant director, 1668 Van Hise Hall, 1220 Linden Drive, Madison, WI 53706, telephone (608) 262-4337, e-mail dsilver@uwsa.edu. The grant guidelines and application are available on the NET Web site and also on the OPID Web site. Go to top of page

Alumnus to promote Teach for America

Zachary Verriden
Zachary Verriden in the classroom.

Zachary Verriden, the first UW-Eau Claire alumnus to work for Teach For America, will return to campus Feb. 1-3 to try to interest more UW-Eau Claire students in applying to work with the organization.

Verriden will be in the west lobby of Davies Center from 10 a.m. to 1 p.m. Wednesday, Feb. 1, to distribute literature and answer questions. Later that same day, at 7 p.m., he will give a presentation in the Wisconsin Room of Davies Center.

TFA is a national corps of outstanding recent college graduates from all academic majors who commit two years to teach in urban and rural public schools and often become lifelong leaders in the effort to expand educational opportunity for all children. Verriden, who graduated in December 2004 with a bachelor's degree in political science, plans to attend law school someday. But last summer he trained with TFA, and since last fall he has been teaching 10th-12th grade social studies in Camden, New Jersey. Full story. Go to top of page

Researchers say '06 Super Bowl hype is 'extra large'

Chuck Tomkovick Rama Yelkur
Chuck Tomkovick
Rama Yelkur

The XL in the 2006 Super Bowl XL hype signifies far more than 40 years of championship games, say two UW-Eau Claire marketing professors who have been researching Super Bowl advertisements for more than six years. "The XL also stands for extra large," said Dr. Chuck Tomkovick, a UW-Eau Claire professor of management and marketing who, with Dr. Rama Yelkur, UW-Eau Claire associate professor of management and marketing, completed the first Super Bowl advertising effectiveness study of its kind. Their research has been widely reported in recent years. "Everything about this Super Bowl is extra large - the ads, the parties, the hype, the food - everything," Tomkovich said.

This year's 30-second Super Bowl advertisements are selling for a staggering $2.5-$2.6 million, an all-time high, Tomkovick said, noting that the rates have increased more than 5,000 percent since ads were sold for the first game in 1967.

The researchers have found that the extra large advertising costs associated with the Super Bowl pay off for some, with Hollywood's movie industry benefiting the most. Super Bowl advertised movie revenues were vastly superior to non-Super Bowl advertised movie revenues, Yelkur said, noting that ads for six to eight movies are slated for this year's game. "Advertising new movies continues to be the best investment," Yelkur said. "Most Super Bowl promoted movies break in at No. 1. They have extra large returns and extra large opening weekend audiences." Full story. Go to top of page

 


University Bulletin
Published weekly during the fall and spring semesters by the UW-Eau Claire News Bureau. News items and notices should be sent to the News Bureau, Schofield 201, by 10 a.m. Wednesday to ensure publication in the following week’s issue. E-mail submissions to Julie Poquette at poquetjm@uwec.edu are encouraged. Faculty/staff news items are published on a space-available basis.


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Julie Poquette, Editor, UW-Eau Claire News Bureau, Schofield 201, (715) 836-4741
Diane Walkoff, Editorial Assistant. Updated: January 28, 2008

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