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Research finds link between 'cognitive load' and political ideology

April 11, 2012

TO: News Editors and Directors

FROM: Julie Poquette

DATE: April 11, 2012

SUBJECT: Research finds link between 'cognitive load' and political ideology

Dr. Jeffrey Goodman, assistant professor of psychology at the University of Wisconsin-Eau Claire, was a co-author of a recently published article reporting the results of research into the effect of "cognitive load" on an individual's political ideology.

The article, "Low-Effort Thought Promotes Political Conservatism," appears in the April 2012 issue of the Personality and Social Psychology Bulletin.

The article reports the findings of a series of studies that examined subjects' consideration of political terms Rolling Stone blog post and Miller-McCune.com article.

Dr. Goodman is available to discuss the research team's findings and conclusions. He may be reached at 715-836-2215 or goodmaja@uwec.edu.

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