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Research finds link between 'cognitive load' and political ideology

April 11, 2012

TO: News Editors and Directors

FROM: Julie Poquette

DATE: April 11, 2012

SUBJECT: Research finds link between 'cognitive load' and political ideology

Dr. Jeffrey Goodman, assistant professor of psychology at the University of Wisconsin-Eau Claire, was a co-author of a recently published article reporting the results of research into the effect of "cognitive load" on an individual's political ideology.

The article, "Low-Effort Thought Promotes Political Conservatism," appears in the April 2012 issue of the Personality and Social Psychology Bulletin.

The article reports the findings of a series of studies that examined subjects' consideration of political terms Rolling Stone blog post and article.

Dr. Goodman is available to discuss the research team's findings and conclusions. He may be reached at 715-836-2215 or

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