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Tip Sheet for week of April 9, 2012

April 9, 2012

Story Idea

Dr. Jeffrey Goodman, assistant professor of psychology, was a co-author of a recently published article reporting the results of research into the effect of "cognitive load" on an individual's political ideology. The article, "Low-Effort Thought Promotes Political Conservatism," appears in the April 2012 issue of the Personality and Social Psychology Bulletin. The article reports the findings of a series of studies that examined subjects' consideration of political terms while controlling the subjects' levels of cognitive thought. Data from the studies led to the research team's conclusion that "low-effort thinking promotes political conservatism," the article states. The research was featured in a recent Rolling Stone blog post and article. Dr. Goodman is available to discuss the research team's findings and conclusions. He may be reached at 715-836-2215 or

Story Idea

A UW-Eau Claire program designed to stimulate interest in mathematics among Hmong school students in the Eau Claire area recently received a $4,000-plus grant from the Mathematical Association of America. Dr. Manda Riehl, assistant professor of mathematics, is director of the Opportunities for Outstanding Mathematics Performance for Hmong Students program. The program's goal is to increase the number of math courses taken at the college/university level among Hmong students. Through the program, university students lead high school Hmong students in mathematical activities and lessons that prepare the high school students to compete in UW-Eau Claire's annual Mathematics Meet. Organizers hope the experience sparks an interest in mathematics among the high school students. Eight mathematics majors and minors participate in the campus-based program as mentors, working in small groups with the high school students during 12 sessions. Two mathematics education majors help faculty plan the program's activities and lessons. Li Boon Tay, Eau Claire, was among the UW-Eau Claire student mentors this year. The program also features Hmong speakers and field trips that inform the high school students about how mathematics is useful in a range of careers, from computer science to manufacturing. Twenty-eight Eau Claire area high school students participated in the program this year. For details, contact Dr. Manda Riehl at 715-836-4616 or

Story/Photo Idea

The 38th annual Viennese Ball will be held Friday and Saturday, April 13-14, in Davies Center. This will be the last time the original Davies Center building will be used for the annual ball. The building will be demolished this summer when the new student center opens. The ball — which attracts students, alumni and community members — will begin at 6:30 p.m. each evening. The event recalls the culture, history and music of 19th-century Vienna. It features dance waltzes and polkas from the latter half of the 1800s and into the 1900s, a time known as a golden age of romance and elegance. The Viennese Ball also features many student and faculty ensembles and regional musicians, performing music from different periods and eras. Proceeds and donations provide music, service and international study awards for UW-Eau Claire students.

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