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American Marketing Association wins chapter award for third consecutive year

April 4, 2012

EAU CLAIRE — For the third year in a row, the University of Wisconsin-Eau Claire student chapter of the American Marketing Association received the AMA Silver Chapter Award during the organization's annual international collegiate conference.

The Silver Chapter Award recognizes professional development, community service, fundraising, communications, chapter operations and membership activities. Just six of the 340 AMA student chapters in North America receive the award each year.

"This award is especially meaningful to us because it represents a chapter-wide commitment on the part of our board and members," said Dr. Scott Swanson, associate professor of marketing and faculty adviser for the UW-Eau Claire group. "Everyone worked hard this year and their efforts were rewarded."

In addition to the Silver Chapter Award, the UW-Eau Claire chapter captured several other awards during the 2012 conference, which was held in March in New Orleans, La.

UW-Eau Claire's team took second in the Collegiate Case Competition, which required students to develop and present an integrated marketing communication plan. UW-Eau Claire's team was one of 10 finalists invited to present at the competition based on its marketing plan.

Senior Christina Kubitschek, Shoreview, Minn., made the finals of the Northwestern Mutual Sales Competition and placed fifth overall out of the 50 competitors. Junior Karen Dahl, Appleton, was Kubitschek's buyer for the 10-minute role play.

UW-Eau Claire's AMA also received awards in the following: membership recruitment campaign; marketing week activities; AMA SavesLives Facebook activity; and AMA SavesLives video competition.

AMA is a student-run organization that offers students opportunities to learn essential skills and leadership to prepare for a future in business.

For more information about AMA, contact Christina Kubitschek, UW-Eau Claire AMA president, at or visit the AMA website.


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