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Greek Week at UW-Eau Claire set for March 26-30

March 12, 2012
 Brian Johnson
Brian C. Johnson
EAU CLAIRE — A March 27 keynote address that uses popular films to explore the influence of public stereotypes will highlight Greek Week, set for March 26-30 at the University of Wisconsin-Eau Claire.

"Reel Greek: Where Hollywood Boulevard Meets Greek Row" will be discussed by Brian C. Johnson at 7:30 p.m. in Schofield Auditorium. Admission is free and open to all.

Johnson uses film clips from popular films, including "Old School," "Animal House," "Stomp the Yard" and "College" to explore Hollywood's influence on how members of fraternities and sororities view themselves. The program also will address the impact these images have on recruitment, traditions and rituals, public and private behavior, and campus and community relationships.

Johnson directs the Frederick Douglass Institute for Academic Excellence at Bloomsburg University of Pennsylvania, where he serves on the faculty of the department of developmental instruction. His research interests focus on the cultural impacts of the film industry and how film entertains, educates and indoctrinates. His goal is to help students develop the critical thinking and writing skills needed to understand the impact Hollywood has on expectations about college life and deconstruct films' mixed messages.

He is co-author of "Reel Diversity: A Teacher's Sourcebook" (2008), winner of the 2009 Phillip Chinn Book Award by the National Association for Multicultural Education, and the author of the 2009 book "We've Scene It All Before: Using Film Clips in Diversity Awareness Training."

Greek Week kicks off March 26 with hot cocoa and coffee from 8-11 a.m. on the Central Campus Mall. A pizza party will begin at 6 p.m. in the Bowling and Billiard Center in Hilltop Center, immediately followed by games.

Outdoor games will take place from 11 a.m.-2 p.m. March 28 on the Central Campus Mall.

On March 29, fraternity and sorority members will work on selected community service projects in Eau Claire throughout the day.

The Order of Omega Awards Banquet will take place from 5-7 p.m. March 30 in Higherground, Crest Wellness Center, followed by a reception. Order of Omega (Mu Omega) recognizes fraternity men and women who have attained a high standard of leadership in inter-fraternity activities.

The UW-Eau Claire fraternity and sorority community is currently made up of three men's chapters and three women's chapters. The men's chapters include Delta Sigma Phi, Phi Gamma Delta and Delta Tau Delta. The women's chapters include Alpha Xi Delta, Delta Zeta and Sigma Sigma Sigma.

Greek Life is advised by the Activities, Involvement and Leadership office of the University Centers.


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