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UW-Eau Claire news release

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Expert to discuss alcohol industry advertising March 1

February 27, 2012

EAU CLAIRE — An expert on alcohol-related policy issues will discuss advertising used in the alcohol industry at 12:30 p.m. March 1 in Schofield Auditorium at the University of Wisconsin-Eau Claire. The presentation is free and open to the public.

Julia Sherman, coordinator of the Wisconsin Alcohol Policy Project, will present "Overexposed: How Much Alcohol Advertising Do Students See and Who Is Picking up the Tab?" The 40-minute presentation will explore messaging placement, an analysis of stereotypes portrayed in the different media types, product placement and the effectiveness of alcohol advertising in dollars and cents.

Sherman has worked on alcohol-related policy issues since 2001, first at the American Medical Association's Reducing Underage Drinking through Coalitions project and later as national field director for the Center on Alcohol Marketing and Youth at Georgetown University. Before joining the Wisconsin Alcohol Policy Project, she also worked at the Wisconsin Clearinghouse for Prevention Resources, where she provided technical assistance to communities and coalitions on preventing and reducing underage drinking.

Sherman's presentation will be hosted by UW-Eau Claire's Center for Alcohol Studies and Education. Sherman also will be the guest speaker at the 2012 Bridge Summit hosted by the Bridge Campus-Community Coalition on Alcohol Issues, set for 3 p.m. March 1 at UW-Eau Claire. See related news release.

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JP/DW

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