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Tip Sheet for the week of Jan. 30, 2012

January 30, 2012
Story Idea
The formal naming of the Zorn Arena basketball court in honor of former men's head basketball coach Ken Anderson will take place Feb. 4 during halftime of the Blugold men's 5 p.m. basketball game. Anderson will attend the game during which Chancellor Brian Levin-Stankevich will formally name the court for Anderson, who led the men's basketball program for 27 years. A group of basketball alumni requested that the court be named the Ken Anderson Court in honor of their former coach. The dedication will take place during Blugold Basketball Alumni Weekend. Alumni have worked for more than two years to make the court naming a reality. Todd Oehrlein and Tim Valentyn, former Blugold basketball players, shepherded the idea to honor Anderson through the university's procedure for naming facilities, and a core group of alumni and friends spearheaded a fundraising campaign. Private gifts of more than $90,000 have been pledged, and the goal is to exceed $100,000. The funds will be used to support improvements to Zorn Arena; complete the remodeling of the Gold Room, a multipurpose room in the facility; and serve other needs and projects for men's basketball. Anderson, himself a 1955 UW-Eau Claire alumnus and former Blugold athlete, led the UW-Eau Claire men's basketball program from 1968-95. During that period, the Blugolds garnered 14 conference titles and competed in the National Association of Intercollegiate Athletics tournament 15 times. He compiled a career win-loss record of 631-152. Anderson's 631 wins rank first in conference history. The next closest number of wins is 440. Renovations to Zorn Arena's Gold Room will be completed by the dedication of the Ken Anderson Court, and other arena changes will take place at the conclusion of the men's and women's basketball seasons. For details about the Feb. 4 event, contact John Bachmeier, Alumni Relations director, at 715-836-5189 or

Campus Experts
Marketing professors Rama Yelkur and Chuck Tomkovick have been interviewed extensively by local, national and international media about their latest research relating to Super Bowl ad likability. Their latest findings show that Super Sunday viewers typically do not like Super Bowl ads that include a lot of sexy images and themes. The sex appeal can work if it's paired with other elements often found in well-liked ads, such as humor. But sex appeal alone is not a Super Bowl ad element that viewers like. The marketing professors have been studying Super Bowl ad likability for more than a decade. For details about their Super Bowl ad research, contact Dr. Rama Yelkur at 715-836-4674 or, or Dr. Chuck Tomkovick at 715-836-2529 or

Campus Event
Kenya's afro-fusion music group Jabali Afrika will kick off Black History Month with a special performance Tuesday, Jan. 31. The concert will begin at 7:30 p.m. in the newly remodeled Schofield Auditorium. Jabali Afrika is a multifaceted group with an original sound attributed to a mixture and special fusion of African rhythms. The group's authentic African drumming rhythms, electric guitars, choreography and tribal costumes make for a multicultural experience.

Story Idea
Four UW-Eau Claire students — including two students from western Wisconsin — received scholarships through the prestigious Benjamin A. Gilman International Scholarship Program to study abroad for the spring 2012 semester. Freshman Darcy Behringer, River Falls, was awarded $3,000 to study in Australia; sophomore Kelsey Freymiller, Viola, received $4,000 to study in Germany; and junior Kathryn Jensen, Tomah, and sophomore Collin Weyers, Two Rivers, received scholarships to study in West Africa. Jensen was awarded $3,500 and Weyers was awarded $5,000. The scholarship program allows American undergraduate students who receive federal Pell Grant funding to participate in study abroad programs. For details, contact Colleen Marchwick, study abroad coordinator, at

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