Instructional Media Center
Researching Your Way to Success in the Magazine Market
(Minnesota Society of Children's Writers and Illustrators (SCBWI) Spring Conference, May 2005)
Researching the Market
Guides
- Children’s Writer’s and Illustrator’s Market
- Magazine Markets for Children’s Writers
- Christian Writers’ Market Guide
Kid Magazine Writers: http://www.kidmagwriters.com
- Lost of market information under "Editors Speak," "Special Reports," Inside Markets."
Specific magazine's writer's guidelines and submission instruction are available by
using the drop-down "Market Guide" menu.
Message boards
Highlights for Children:
http://www.highlightskids.com/OLIndex/h8guestKidsIndex.asp
- Search their index for past articles.
Cobblestone Magazines:
http://www.cobblestonepub.com/pages/magmain.htm
- Writer's guidelines include deadlines and topics.
Free Online Research Resources
Check with your local library. Most states subscribe to databases you can access from your home.
In Minnesota: http://elm4you.org
- Find your public library on the list and login to access the resources (you'll need your
library card). Use the EBSCO and ProQuest databases for reseach on your subject and for
full-text articles from magazines like Publishers Weekly, The Horn Book,
and School Library Journal. Check out the Gale databases to see full-text issues
of children's magazines to find out what topics have been published recently or browse
to get a sense of the tone of the magazine.
- EBSCO
Over 10,950 publications, over 60% with full text. Find broad coverage of topics ranging
from biology, chemistry, education, engineering, humanities, physics, psychology, religion
and theology, sociology, and all disciplines of business. The EBSCO resources also include
reference books, biographies, photos, maps, and flags.
- Gale
Comprehensive, information-rich reference and magazine resources for the K-12 audience.
Updated daily, they contain thousands of full-text articles with maps, images, biographies,
timelines, overview essays, and more.
- ProQuest Newsstand Complete
An accessible and thorough Web-based database with citations and abstracts from over 350
newspapers, over 250 of which provide full-text.
In Wisconsin: http://www.badgerlink.net
- EBSCO
- Academic Search Elite
Offers full text for nearly 2,050 scholarly journals, including nearly 1,500 peer-reviewed
titles. This multi-disciplinary database covers virtually every area of academic study.
- ERIC
ERIC, the Educational Resource Information Center, contains more than 2,200 digests along
with references for additional information and citations and abstracts from over 980
educational and education-related journals.
- MasterFILE Premier
This database provides full text for more than 2,000 general reference publications and
includes nearly 450 full-text reference books, 84,074 biographies, 86,135 primary source
documents, and an image collection of 107,135 photos, maps and flags.
- Middle Search Plus
Middle Search Plus provides full text for nearly 150 popular magazines for middle and jr.
high school research.
- Primary Search
Primary Search provides full text for more than 60 popular, magazines for elementary school
research.
- ProQuest Newsstand
An accessible and thorough Web-based database with citations and abstracts from over 350 newspapers,
over 250 of which provide full-text.
- TeachingBooks
Original, in-studio movies of authors and illustrators, audio excerpts of professional book readings,
reading guides to thousands of titles, and a wealth of multimedia resources on children's and
young adult literature.
Other Online Research Materials
- University libraries: These libraries are for research and will have many more
specialty databases and resources. Most public university libraries have free community access
available in their library.
My example: Associations Unlimited,
a database of international, national, and regional organizations, and a great source for
finding an expert on your topic.
- State Historical Societies: (local primary sources)
- American Memory Project: http://memory.loc.gov/ammem
(national primary sources)
- Internet Public Library: http://www.ipl.org
- Educator's Reference Desk: http://www.eduref.org
- AASL Web Guides:
http://www.ala.org/aaslTemplate.cfm?Section=resourceguides
- Education Standards: Each state has its own, but most publishers look to certain big
states (NY, TX, FL, and CA) when looking to align their books to K-12 curriculum. That's
because these states drive the textbook industry.
Other Tips
- Find a great bibliography and track down its sources.
- Google: http://www.google.com
- When doing preliminary searching on Google, use quotation marks around phrases or names so
that Google is looking for those words next to each other. Build a very specific search by
linking these quotation marked phrases with "AND".
My example: "cochlear implants" AND kids
- When using the Internet for research, the first thing to look for is who created the site.
For more information, check out the guide that we use frequently with our students at UW-Eau Claire:
"The 10 C's for Evaluating Internet Sites,"
or one from UW-Madison: "
Checklist for Evaluating Web Sites."
- Use Google Images (Click on "images" above the search box) to get a visual resource
for your research. The same evaluation criteria for good Internet sources still apply. Also,
remember to cite the site in your bibliography.
- Amazon: http://www.amazon.com
If you don't have access to Books In Print, you can do similar market research using
Amazon. Limit your search to "Books" and "Kid's Books," then search
for your topic. When you find a title that is what you are looking for, select it, then
scroll all the way to the bottom to the "Look for similar items by subject." Here
you can check specific subjects, then click "Find books matching ALL checked
subjects" to get a list of books that match. Once that list comes up, it is helpful
to use the drop-down menu to sort by publication date.
My example: Search for "premature babies," select Believe in Katie Lynn,
check "Infants (premature)" and "juvenile literature."