Placelessness:
McDonald's
Why is this a placeless
place?
Answers:
standardization not only of food services but also of architectural
styles across the United States, indeed the worldfood products become objects of play:
children can actually play on plastic versions of food
Over 40 percent of MacDonald's had mostly covered
playgrounds by 1997. "Only in the realm of the Golden Arches does life come
with a guarantee: all with a safe, cheap, cheerful and reassuringly, impossibly
familiar. This is the Disneyland of food, a land of perpetual adolescent
fun, one of those happy, carefree corporate kingdoms that are invariably
built on a foundation of complete, invisible control." [Source: Z
Magazine, September 1997, p. 27]
Ronald McDonald, the (happy) clown, looks over everything -- don't
worry about real world problems, such as your health and the working conditions
of workers inside
Created by Ingolf Vogeler on 1 May 1996; last revised on
09 March 2005.
