"Suburbia is where developers bulldoze down the trees, then name
the streets after them." -- Bill Vaughn
By 1980, 18 of the 25 largest
American cities declined in population while the suburbs grew by
60 million people.
What makes this cultural landscape
placeless?
Answers: nothing distinctive remains:
-- in other words, a placeless place.
Shopping Malls
The mall -- an enclosed space where products
are exhibited and sold -- has its roots in ancient bazaars and suks, which
are still lively institutions in some parts of the
world. In the West, the modern-day mall may have originated in London's
famous Crystal Palace Exposition of 1851 (Expositions, later World's
Fairs, are
related to shopping malls in malls' secondary purpose of exhibiting new
products and new technologies). The Crystal Palace was one of the first
pre-fabricated buildings: a glass structure with an iron skeleton, it
produced a greenhouse effect' which allowed for hundreds of tropical plants,
many rare at
the time, to flourish under its roof. Pictures of the entrance to its
central galleries reveal a close affinity with much of 20th century mall
design. The first enclosed, climate-controlled shopping mall in America,
Southdale Center, was designed by an Austrian architect
named Victor Gruen and built in Edina, Minnesota, in 1954. Today,
the largest shopping mall in the United States -- the Mall of America
-- is also located in
Minnesota. The malls followed the exodus of city dwellers into the new
suburban developments that proliferated in the decade of the 1950s and continues
today. Like those suburbs, the malls were located off highways and accessible
only by car. Today's 'mega-malls' often have their own exits on the Interstates
and are found in or near Edge Cities -- high-income, suburban office
and retail (especially, hotel) complexes of often striking mini-skyscrapers.
Northwest Airlines has special flight packages from around the USA and Canada to attract customers to the Mall of America -- see this map!
Read this interesting book: Lawrence Hott and Tom Lewis, DIVIDED HlGHWAYS, a Florentine/Hott Production, 1997.
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