The address reflects Carlyle's position
at the very center of the Washington establishment, but amid the
frenetic politicking that has occupied the higher reaches of that world
in recent weeks, few have paid it much attention. Elsewhere, few have
even heard of it.
This is exactly the way Carlyle likes it. For 14 years
now, with almost no publicity, the company has been signing up an
impressive list of former politicians - including the first President
Bush and his secretary of state, James Baker; John Major; one-time World
Bank treasurer Afsaneh Masheyekhi and several south-east Asian
powerbrokers - and using their contacts and influence to promote the
group. Among the companies Carlyle owns are those which make equipment,
vehicles and munitions for the US military, and its celebrity employees
have long served an ingenious dual purpose, helping encourage
investments from the very wealthy while also smoothing the path for
Carlyle's defense firms.
But since the start of the "war on terrorism",
the firm - unofficially valued at $13.5bn - has taken on an added
significance. Carlyle has become the thread which indirectly links
American military policy in Afghanistan to the personal financial
fortunes of its celebrity employees, not least the current president's
father. And, until earlier this month, Carlyle provided another curious
link to the Afghan crisis: among the firm's multi-million-dollar
investors were members of the family of Osama bin Laden.
The closest the Carlyle Group has previously come to
public attention was last May, when a Seoul-based employee called Peter Chung
was forced to resign from his £100,000-a-year job after sending an email to
friends - subsequently forwarded to thousands of others - boasting of his plans
to "fuck every hot chick in Korea over the next two years". The more
business-oriented activities of Carlyle's staff have been conducted much more
quietly: since it was founded in 1987 by David Rubenstein, a policy assistant in
Jimmy Carter's administration, and two lawyer friends, the firm has been
dispatching an array of former world leaders on a series of strategic networking
trips.
Last year, George Bush Sr and John Major traveled
to Riyadh to talk with senior Saudi businessmen. In September 2000, Carlyle
hired speakers including Colin Powell and AOL Time Warner chair Steve Case to
address an extravagant party at Washington's Monarch Hotel. Months later, Major
joined James Baker for a function at the Lanesborough Hotel in London, to
explain the Florida election controversy to the wealthy attendees.
We can assume that Carlyle pays well. Neither
Major's office nor Carlyle will confirm the details of his salary as European
chairman - an appointment announced shortly before he left the House of Commons
after the election - but we know, for the purposes of comparison, that he is
paid £105,000 for 28 days' work a year for an unrelated non-executive
directorship. Bush gives speeches for the company and is paid with stakes in the
firm's investments, believed to be worth at least $80,000 per appearance. The
benefits have attracted political stars from around the world: former
Philippines president Fidel Ramos is an adviser, as is former Thai premier Anand
Panyarachun - as well as former Bundesbank president Karl Otto Pohl, and Arthur
Levitt, former chairman of the SEC, the US stock market regulator.
Carlyle partners, who include Baker and the
firm's chairman, Frank Carlucci - Ronald Reagan's defence secretary and a former
deputy director of the CIA - own stakes that would be worth $180m each if each
partner owned an equal slice. As in many areas of its work, though, Carlyle is
not obliged to reveal the details, and chooses not to.
Among the defence firms which benefit from
Carlyle's success is United Defense, a Virginia-based contractor which makes
vertical missile launch systems currently on board US Navy ships in the Arabian
sea, as well as a range of other weapons delivery systems and combat vehicles.
Carlyle's other holdings span an improbable range, taking in the French
newspaper Le Figaro and the company which bottles Dr Pepper.
"They are big, and they are quiet,"
says David Mulholland, business editor of Jane's Defense Weekly. "But
they're not easy to get information out of, [but] United Defense are going to do
well [in the current conflict]." United also owns Bofors, a Swedish
munitions manufacturer.
Carlyle has said that it does not lobby the
federal government, thus avoiding a conflict of interest when, for example,
Carlucci met Rumsfeld in February when several important defiance contracts were
under consideration. But critics see that as a matter of definition.
"It should be a deep cause for concern that
a closely held company like Carlyle can simultaneously have directors and
advisers that are doing business and making money and also advising the
president of the United States," says Peter Eisner, managing director of
the Center for Public Integrity, a non-profit-making Washington think-tank.
"The problem comes when private business and public policy blend together.
What hat is former president Bush wearing when he tells Crown Prince Abdullah
not to worry about US policy in the Middle East? What hat does he use when he
deals with South Korea, and causes policy changes there? Or when James Baker
helps argue the presidential election in the younger Bush's favor? It's a
kitchen-cabinet situation, and the informality involved is precisely a mark of
Carlyle's success.
"The world of private equity is an inherently secretive one. Firms such as
Carlyle make most of their money buying firms which are not publicly traded,
overhauling them and selling them at a profit, so the process by which likely
targets are evaluated is much more confidential than on the open market.
"These firms certainly don't go out of their way to get into the
headlines," says Steven Bell, chief economist at Deutsche Asset Management.
"They'd rather make a splash in Institutional Pensions Week. The aim is to realize
very high returns for your investors while exerting a high degree of
control over the company. You don't want to get into the headlines when you
force the management to fire a director."
The process has worked wonders at United, and this month the firm announced
plans to go public, giving Carlyle the chance to cash in its investment.