Encouraging the work of exceptional educators
This fund recognizes exceptional teaching in the department of management and marketing, and honors the legacy of Dr. Charles Tomkovick, an outstanding professor at UW-Eau Claire for 21 years. Your gift ensures that remarkable educators like him continue to inspire students to follow their passion and sharpen their game, on this campus and beyond.
Keeping a star shining bright
Chuck Tomkovick's teacher predicted he would be a star, and from the moment he landed on campus he began lighting fires under students — encouraging them to set their sights high, instilling in them a love for scholarly inquiry and involving them in his research pursuits. Upon his retirement due to health reasons in November 2012, Tomkovick's colleagues in the College of Business established a fund in his name through the UW-Eau Claire Foundation to support the kind of faculty-student collaborations for which he has been a passionate advocate. Tomkovick died in July of 2013.
"Coming to UW-Eau Claire to work with our outstanding students, faculty and staff was one of the best and luckiest decisions I ever made," Tomkovick said at his retirement celebration. "The students we serve here are the best of the best, and it has been an amazing honor to serve them these past 20-plus years."
Tomkovick's 13 years of research on Super Bowl advertising with Dr. Rama Yelkur, professor of marketing, has garnered national media attention, but he is highly respected for other projects and his contributions to the professional development of fellow educators.
Tomkovick received the 2012 Marketing Education Review Best Article of the Year award with co-author Dr. Scott Swanson, associate professor of marketing. Tomkovick was officially named professor emeritus of management and marketing during commencement in December 2012.
In the summer when he wasn't under contract with UW-Eau Claire, Tomkovick often taught at Texas A&M University. Students at both schools speak of Tomkovick with great affection, mentioning his commitment to teaching, enthusiasm for learning and personal interest in their achievements.