Continuing Education: Outreach Specialist in the Small Business Development Center


Continuing Education at the University of Wisconsin-Eau Claire invites applications for a full-time, fixed-term position as an Outreach Specialist for the Small Business Development Center (SBDC), with an anticipated start date of May 1, 2013. This professional academic staff position carries an official title in the Outreach Specialist title series and has the expectation of renewal based on performance.


As part of the Center for Business Solutions (CBS) at UW-Eau Claire, the SBDC's targeted array of programs and services include, but are not limited to, small business counseling, entrepreneurial training, and other topic-related workshops and seminars. The Outreach Specialist for SBDC Counseling will conduct business counseling for startup clients, emerging businesses and established businesses, both in office, at the client's business, and at economic development organizations' sites. The Outreach Specialist for SBDC is primarily responsible for the following activities:

A. Small Business Counseling (60%)

  • Counsel business owners and prospective business owners with the purpose of the assisting their enterprises to grow, expand and become more profitable.
  • Meet core Small Business Administration (SBA) metrics connected to counseling performance.
  • Assist the SBDC Director in overseeing the counseling activities as they deliver business counseling services to SBDC clients.
  • Provide one-on-one counseling to small business owners/managers and prospective entrepreneurs across a broad spectrum of business topics, including new product development, business planning, innovation/technology transfer, marketing, commercialization, financing and other topics.
  • Perform financial analysis of business records and provide instruction to business owners and pre-venture businesses and assist in acquisition financing.
  • Maintain confidentiality of client records and counseling sessions.

B. Maintain, Support and Develop External Contacts (20%)

  • Develop productive working relationships with faculty and staff at UW-Eau Claire, UW-Stout, UW-Barron County, and Chippewa Valley Technical College; with leaders and members of business and professional organizations; and with other SBDC directors throughout Wisconsin.
  • Build and support relationships with economic development agencies throughout the Small Business Development Center's territory.
  • May serve as the CE/SBDC spokesperson to some groups and participate in and/or lead one or more internal and external professional advisory groups.

C. Program Management and Event Coordination (10%)

  • Create and manage entrepreneurial based non-credit programming, including seminars, as needed relating to accounting, business startups, business planning, marketing, human resource issues, and other business related topics.
  • Conduct needs assessments and market research, program planning and development, instructor recruitment and coaching, contract negotiation, Memoranda of Understanding development, budgeting, reporting, on-site coordination of programs and program evaluation.
  • Develop programs which meet the needs of small business in order to coordinate preparation of instructional materials for participants; communication with guest speakers, potential partners, and program participants regarding program content and event logistics; provision of logistical and follow-up support for events.

D. Other duties and responsibilities as assigned by the SBDC Director and/or CE Director (10%)

  • Participate in all internal CE meetings and other meetings and/or training through UW-Eau Claire and UW-Extension as requested.
  • Represent CE and UW-Eau Claire through external meetings and serve on campus-wide committees and external initiatives as appointed.
  • Provide consistent and valuable input into administrative processes and procedures, resource application, staff utilization and training, and other operational areas.
  • Assist in employee training and orientation within the CE unit, as requested.
  • Participate in regional and national networks on planning and program development as necessary.



  • Bachelor's degree required from a regionally accredited institution.
  • Excellent written and oral communication skills are required.
  • Demonstrated strong business acumen and business strategy knowledge.
  • Ability to coach and provide training to clients using effective interpersonal communication.
  • Excellent customer service skills.
  • Ability to remain adaptable and flexible to different situations and changes.
  • Ability to work effectively under pressure.
  • Ability to learn new systems, software, and processes quickly.
  • Ability to work effectively and collaboratively with diverse groups and individuals.
  • Ability to problem-solve effectively.


  • Bachelor's degree in a business related field preferred.
  • Master's degree preferred, especially in a business-related field.
  • Experience in owning and/or managing a small business or working with small businesses and entrepreneurs is desirable.
  • Financial institution and/or product commercialization experience is desirable.

The UW-Eau Claire Continuing Education (CE) Unit is charged with establishing supportive and collaborative ties among UW-Eau Claire faculty, staff, and a variety of external stakeholders in order to support workforce and economic development and create vibrant communities in the state.The Small Business Development Center (SBDC) represents a significant part of the Unit's outreach efforts, offering valuable expertise and resources to prospective entrepreneurs and small businesses located throughout an 8-county area of west central Wisconsin. The SBDC is a partnership of UW-Eau Claire, UW-Extension, and the U.S. Small Business Administration. The UW-Eau Claire SBDC is one of thirteen centers in Wisconsin's statewide SBDC Network. The mission of the Wisconsin SBDC Network is to: *Champion business creation and growth through entrepreneurial education; *Develop the regional capacity to support entrepreneurs; *Consistently deliver higher levels of quantifiable economic impact than taxpayer investment required.

The UW-Eau Claire Small Business Development Center's services include, but are not limited to, small business counseling, entrepreneurial training, and other topic-related workshops and seminars. Additional information on Wisconsin's statewide SBDC Network can be found at .

Application Procedure

Applications are submitted electronically. Interested candidates should apply online at:

You must create an account and login before you can apply. If you have not yet registered, click on the "Click here to Register" link to begin the registration process. If you are already a registered user, input your "User Name" and "Password" and select "Login." Click the link to the Continuing Education: Outreach Specialist position and then click the "Apply Now" button to submit your application electronically. Your application will not be considered complete until all required documents are attached and all required fields are completed.

Please be sure you have included the following in PDF format:

  • Letter of application
  • Resume
  • Contact information for at least three professional references.

If you have application questions, please email Ms. Jessica Barnier, Search Coordinator, .

To ensure consideration, completed applications must be received by March 18, 2013. (Previous priority date was March 11, 2013.) However, screening may continue until the position is filled.

A criminal background check will be required prior to employment.

To learn more, visit the Web site:

UW-Eau Claire is an AA/EEO employer dedicated to enhancing equity, diversity and inclusivity.

Posted 3/1/13

Revised 3/6/13--new priority date of March 18, 2013