Where are you working and what do you do there?
I am an Account Manager at Star - Minneapolis, MN. Star is a marketing solutions company that specializes in face-to-face marketing.
What is your typical work day like?
It truly varies from day to day but my typical day consists of juggling the details of numerous client events. I work directly with creative and production to assist in the execution of client events, trade shows, retail environments, corporate interiors and more. I also facilitate and participate in numerous event launch meetings on a daily basis coordinating logistics from design to production, and I am usually involved in face-to-face client discovery or project meetings.
What path did you take to your current career, were there other jobs along the way?
I started my career my senior year of college as a marketing intern at Spectrum Furniture in Chippewa Falls, from there I transitioned back to Minneapolis where I joined the financial services industry doing marketing for Wealth Enhancement Group. My career progressed as I took a job with a small start-up, Danish capital medical equipment company, Ergolet. When Ergolet went out of business I accepted a position with Star (I was a previous client of Star's at Ergolet, and when we went under they offered me a job).
How did your liberal arts education at UW-Eau Claire help prepare you for your career?
I really got the best of both worlds at UWEC - I was involved in the school of business with my minor in Marketing and certification in Advanced Business Communications; and I was heavily involved in the Communications and Journalism department with my major in Organizational Communications. Being involved in both departments really expanded my overall knowledge and gave me the well-rounded education I was seeking as I wasn't quite sure what career path I really wanted to pursue. The knowledge I gained from each department really facilitated my continuously evolving career.
Is there something more you wish you would have done in college to prepare for your career?
I wish I would have shadowed more professionals in my industry, and participated in more internships. What you learn in the classroom is great but putting that to work is really where your professional development evolves.
What advice do you have for UW-Eau Claire students to become successful in their own careers?
Take advantage of all that UWEC has to offer, get involved on campus in a variety of organizations. I guarantee that you will learn something in every one of them and it's the combining all of those experiences that really gives you the knowledge you need for a successful future. When I interviewed I was rarely asked about the classes I took. It was more about my involvement on campus and the experiences I gained.