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May 13, 2014

Wegner named May 2014 Outstanding Marketing Student

Ariel WegnerAriel Wegner, a marketing major and Spanish minor from Marshfield, WI, was named the May 2014 Outstanding Marketing Student by the University of Wisconsin-Eau Claire marketing faculty. She was recognized for her scholarship, leadership, and community service at the May 8 dinner for graduating marketing students hosted by the faculty.

Wegner, who will graduate with honors from the university in May, has accepted a position as an online marketing specialist with Gyford Standoff Systems in Reno, Nevada. See box below to learn more about Wegner.

Other students nominated by the marketing faculty for the award and recognized at the event were as follows:

  • Sarah Farino, a marketing analytics major from Madison, WI.
  • Megan Lipari, a marketing analytics major from Chaska, MN
  • Erica Ramaker, a professional sales marketing major from Oconomowoc, WI.

For more information about the marketing awards, contact Dr. Scott Swanson, UW-Eau Claire Department of Management and Marketing.

Meet Ariel Wegner, May 2014 Outstanding Marketing Student 

Ariel Wegner knew she wanted to be a marketing major. She chose UW-Eau Claire because she always liked the university and knew "it had a great accredited business school."

Never one to sit on the sideline, Wegner became active in the American Marketing Association early in her academic career.

"I joined AMA because I had heard that you gained a lot of experience and there were a lot of opportunities for leadership," said Wegner. "That's all been very true." 

As a member of AMA, she has held multiple leadership positions—community service director, business consulting vice president, and most recently, chapter president, a position she held this academic year. Recognized as the chapter's most active member, Wegner has been involved in every AMA activity. She has worked on service projects for area and national non-profit groups, provided consulting services to regional businesses, helped organize conferences and special events, presented sessions on professional development and fundraising at conferences, and participated in regional and international competitions.

"Ariel has been the driving force in engaging our chapter, "said Dr. Scott Swanson, associate professor of marketing, and AMA faculty advisor. "She has challenged members to get involved in numerous competitions and service activities resulting in positive change in them and the community at large."

One of Wegner's favorite college experiences was being a member of the 2012-2013 UW-Eau Claire AMA case competition team. She worked with three other students to develop an integrated marketing communications plan for Donate Life America, a non profit alliance of national organizations and local coalitions dedicated to educating the public about organ, eye and tissue donation. The UW-Eau Claire team was selected as a top 10 finalist from a field of over 60 teams from across the United States. Wegner and her teammates presented their plan to Donate Life America executives at the AMA International Collegiate Conference in New Orleans. The UW-Eau Claire team finished 3rd, taking home a plaque and a check for $1,000.

"The AMA case experience taught me every aspect of an integrated marketing communications plan, from secondary and primary research to the details of how to execute the IMC plan, to the final evaluation of the plan, " said Wegner. "This experience was especially meaningful because I was working with a well-known non profit organization and creating a plan that had the possibility of being implemented."

Now that she is graduating, Wegner has had time to reflect on what AMA has meant to her.

"While I have learned so much about leadership and the business world through AMA, I think the most important thing I have gained is the friendships I have made," she said. "We all worked so hard and together we accomplished so much."

Excellence. Our Measure. Our Motto. Our Goal.